{"title":"Combining Visual and Tactile Senses to Design Consumer Packaging for the Elderly: Empirical Evidence From Chinese Elderly","authors":"Fang Gan","doi":"10.1111/joss.70050","DOIUrl":null,"url":null,"abstract":"<p>This study aimed to investigate how sensory factors in the packaging design can meet packaging usage requirements for the elderly. Through semi-structured face-to-face interviews with the elderly, the study used qualitative research to gather detailed experiential data. Three positive functions of combining visual and tactile senses in packaging design were identified by the study: (1) conveying product information, (2) guidance on the package opening method, and (3) facilitating packaging opening. Based on the research results, this study recommends improving the usability and user experience by optimizing the application of multisensory factors in packaging design. This study expands the application of sensory design theory in packaging by emphasizing functional use and provides empirical evidence and case studies to support the development of age-friendly packaging research.</p>","PeriodicalId":17223,"journal":{"name":"Journal of Sensory Studies","volume":"40 3","pages":""},"PeriodicalIF":1.6000,"publicationDate":"2025-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/joss.70050","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Sensory Studies","FirstCategoryId":"97","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1111/joss.70050","RegionNum":3,"RegionCategory":"农林科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"FOOD SCIENCE & TECHNOLOGY","Score":null,"Total":0}
引用次数: 0
Abstract
This study aimed to investigate how sensory factors in the packaging design can meet packaging usage requirements for the elderly. Through semi-structured face-to-face interviews with the elderly, the study used qualitative research to gather detailed experiential data. Three positive functions of combining visual and tactile senses in packaging design were identified by the study: (1) conveying product information, (2) guidance on the package opening method, and (3) facilitating packaging opening. Based on the research results, this study recommends improving the usability and user experience by optimizing the application of multisensory factors in packaging design. This study expands the application of sensory design theory in packaging by emphasizing functional use and provides empirical evidence and case studies to support the development of age-friendly packaging research.
期刊介绍：
The Journal of Sensory Studies publishes original research and review articles, as well as expository and tutorial papers focusing on observational and experimental studies that lead to development and application of sensory and consumer (including behavior) methods to products such as food and beverage, medical, agricultural, biological, pharmaceutical, cosmetics, or other materials; information such as marketing and consumer information; or improvement of services based on sensory methods. All papers should show some advancement of sensory science in terms of methods. The journal does NOT publish papers that focus primarily on the application of standard sensory techniques to experimental variations in products unless the authors can show a unique application of sensory in an unusual way or in a new product category where sensory methods usually have not been applied.
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