Research on ChatGPT in tourism and hospitality: A systematic review and future directions

IF 9.9 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Hospitality Management Pub Date : 2025-05-30 DOI:10.1016/j.ijhm.2025.104287

Quang Dai Tuyen , Tan Vo-Thanh , Nguyen Huu Nghi , Bui Tuan Phuong , Bui Trong Tien Bao

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引用次数: 0

Abstract

This review examines the topic of ChatGPT in tourism and hospitality research. With their emphasis on dynamic customer interactions, the tourism and hospitality sectors are increasingly incorporating Artificial Intelligence (AI) technologies into their service delivery and operations. Meanwhile, the impact of AI on research and education within these fields has become a focus of academic interest. This study consolidates insights from 43 publications indexed in major databases—Scopus, Web of Science (WoS), and Google Scholar—up to April 2024. It explores various applications of ChatGPT in research, education, and industry within the tourism and hospitality domain. While ChatGPT offers numerous advantages, its implementation also presents significant challenges. The review concludes by outlining potential future directions, underscoring the importance of advancing research to enhance ChatGPT’s applications and address its limitations. Beyond summarizing the current state of research, this review highlights critical gaps and opportunities for future exploration to maximize ChatGPT’s potential.

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旅游与酒店业ChatGPT研究：系统回顾与未来方向

这篇综述探讨了ChatGPT在旅游和酒店研究中的主题。随着对动态客户互动的重视，旅游和酒店行业越来越多地将人工智能（AI）技术纳入其服务交付和运营中。与此同时，人工智能对这些领域的研究和教育的影响已成为学术界关注的焦点。该研究整合了截至2024年4月在主要数据库（scopus, Web of Science （WoS）和谷歌scholar）中索引的43篇出版物的见解。它探讨了ChatGPT在旅游和酒店领域的研究、教育和工业中的各种应用。虽然ChatGPT提供了许多优点，但它的实现也提出了重大挑战。该综述总结了潜在的未来方向，强调了推进研究以增强ChatGPT的应用并解决其局限性的重要性。除了总结当前的研究状态之外，本文还强调了未来探索的关键差距和机会，以最大限度地发挥ChatGPT的潜力。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Hospitality Management HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

21.20

自引率

9.40%

发文量

218

审稿时长

85 days

期刊介绍： The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation. In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field. The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.