Engagement or entanglement? The dual impact of generative artificial intelligence in online knowledge exchange platforms

IF 8.2 2区管理学 Q1 COMPUTER SCIENCE, INFORMATION SYSTEMS

Information & Management Pub Date : 2025-05-12 DOI:10.1016/j.im.2025.104178

Aida Sanatizadeh , Yingda Lu , Keran Zhao , Yuheng Hu

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引用次数: 0

Abstract

Generative artificial intelligence (AI) tools, such as ChatGPT and Gemini, have the potential to substantially transform various domains, particularly platforms centered on information exchange. This study investigates the impact of generative AI on content contribution and knowledge-seeking behavior within online knowledge exchange platforms by leveraging a comprehensive dataset from a leading Q&A community. The results indicate a decrease in engagement levels, as evidenced by fewer posts and users, especially within the technology sector. However, this decline is accompanied by a notable benefit: an enhancement in the quality and complexity of questions, leading to an increased number of visits to these types of posts. Furthermore, our findings show a reduction in the number of questions and answers contributed by users with lower expertise, making communities more efficient. Our research highlights the importance of generative AI tools in the dynamics of knowledge exchange and offers suggestions for platform designers to revitalize their ecosystems to enhance user engagement.

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订婚还是纠缠？生成式人工智能对在线知识交流平台的双重影响

生成式人工智能（AI）工具，如ChatGPT和Gemini，有可能实质性地改变各个领域，特别是以信息交换为中心的平台。本研究通过利用来自领先问答社区的综合数据集，调查了生成式人工智能对在线知识交换平台内内容贡献和知识寻求行为的影响。调查结果显示，用户参与度有所下降，尤其是在科技行业，帖子和用户数量都有所减少。但是，这种减少也有一个显著的好处：问题的质量和复杂性提高了，导致对这类员额的访问次数增加。此外，我们的研究结果表明，由低专业知识的用户提供的问题和答案的数量减少了，使社区更有效率。我们的研究强调了生成式人工智能工具在知识交流动态中的重要性，并为平台设计师提供了振兴生态系统以提高用户参与度的建议。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Information & Management 工程技术-计算机：信息系统

CiteScore

17.90

自引率

6.10%

发文量

123

审稿时长

1 months

期刊介绍： Information & Management is a publication that caters to researchers in the field of information systems as well as managers, professionals, administrators, and senior executives involved in designing, implementing, and managing Information Systems Applications.