{"title":"Queen of Netflix: Streaming Shondaland","authors":"Olivia Khoo","doi":"10.1177/17496020251342021","DOIUrl":null,"url":null,"abstract":"In 2017, Netflix announced that it had entered into an exclusive multi-year development deal with award-winning American producer and writer Shonda Rhimes. Under this deal, all of Rhimes’s future productions (made under her company Shondaland) would be Netflix Originals. This article examines <jats:italic>Bridgerton</jats:italic> and <jats:italic>Queen Charlotte</jats:italic> to consider how the traditional period drama has been transformed, in this case through colour-blind and colour-conscious casting, and a focus on strong female leads of colour and interracial relationships. The article will consider more broadly how streaming services like Netflix are taking diversity seriously as a key to reaching contemporary global audiences.","PeriodicalId":51917,"journal":{"name":"Critical Studies in Television","volume":"13 1","pages":""},"PeriodicalIF":1.1000,"publicationDate":"2025-05-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Critical Studies in Television","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/17496020251342021","RegionNum":2,"RegionCategory":"艺术学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"0","JCRName":"FILM, RADIO, TELEVISION","Score":null,"Total":0}
引用次数: 0
Abstract
In 2017, Netflix announced that it had entered into an exclusive multi-year development deal with award-winning American producer and writer Shonda Rhimes. Under this deal, all of Rhimes’s future productions (made under her company Shondaland) would be Netflix Originals. This article examines Bridgerton and Queen Charlotte to consider how the traditional period drama has been transformed, in this case through colour-blind and colour-conscious casting, and a focus on strong female leads of colour and interracial relationships. The article will consider more broadly how streaming services like Netflix are taking diversity seriously as a key to reaching contemporary global audiences.
期刊介绍:
Critical Studies in Television publishes articles that draw together divergent disciplines and different ways of thinking, to promote and advance television as a distinct academic discipline. It welcomes contributions on any aspect of television—production studies and institutional histories, audience and reception studies, theoretical approaches, conceptual paradigms and pedagogical questions. It continues to invite analyses of the compositional principles and aesthetics of texts, as well as contextual matters relating to both contemporary and past productions. CST also features book reviews, dossiers and debates. The journal is scholarly but accessible, dedicated to generating new knowledge and fostering a dynamic intellectual platform for television studies.