Building Resilience Through Reputation Risk Management: A Study on Export-Oriented Shrimp Firms of Bangladesh

Abstract

This study attempts to identify the drivers of the reputation risk affecting the resilience toward sustainability of export-oriented shrimp firms in the Southwest Region of Bangladesh. The study is based on grounded theory and uses an inductive approach. The data was collected through in-depth interviews with a purposive sample of top-level individuals from five shrimp exporting firms. Content and thematic analysis was conducted to identify the drivers of the reputational risk of export-oriented shrimp businesses. The results suggest that economic factors, environmental factors, certification and awards, product quality and safety, technological factors, and customer satisfaction influence their resilience towards sustainability. The study identifies the drivers of the reputational risk of export-oriented shrimp firms. This study fulfils the need for qualitative research on drivers of reputational risk of export-oriented shrimp firms in Bangladesh. Based on the influencing factors identified, export-oriented firms could formulate strategies to manage their reputational risk better.