The Effect of Heritagescapes on Immersion and Hedonia: The Moderating Role of Visitor Type

IF 4.1 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Tourism Research Pub Date : 2025-05-01 DOI:10.1002/jtr.70026

Deniz Karagöz, Haywantee Ramkissoon

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Abstract

This study examines the relationships between the heritagescapes (namely, variety, mystery, uniqueness, and imagination), immersion, hedonia, and behavioral intentions, and the moderating effects of visitor type (domestic versus international) on heritagescapes, immersion, hedonia, and behavioral intentions. A total of 512 responses were collected from domestic and international visitors visiting Göreme Open Air Museum, an archaeological heritage site in Cappadocia. Findings show heritagescapes improve immersion and hedonia and reveal the positive relationship between visitors' hedonia and behavioral intentions. We find that mystery and variety are positively associated with hedonic and immersion, respectively, for international visitors. Our study provides valuable insights for archaeological site managers and heritage experience providers by identifying key heritagescapes and their impact on visitor experiences. By understanding and enhancing the link between heritagescapes, immersion, and hedonia, managers can create more immersive and hedonic experiences, adding significant value for visitors.

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文化遗产逃逸对沉浸感和享乐感的影响：游客类型的调节作用

本研究探讨了文化遗产逃逸（多样性、神秘性、独特性和想象力）、沉浸感、享乐感和行为意图之间的关系，以及游客类型（国内游客和外国游客）对文化遗产逃逸、沉浸感、享乐感和行为意图的调节作用。在卡帕多西亚的考古遗址Göreme露天博物馆，共收集了512名国内外游客的回复。研究结果表明，遗产体验可以提高游客的沉浸感和享乐感，并揭示了游客的享乐感与行为意图之间的正相关关系。我们发现，对于国际游客来说，神秘感和多样性分别与享乐和沉浸感呈正相关。我们的研究为考古遗址管理者和遗产体验提供者提供了有价值的见解，通过确定关键的遗产逃生及其对游客体验的影响。通过理解和加强遗产逃脱、沉浸和享乐之间的联系，管理者可以创造更多沉浸式和享乐体验，为游客增加显著的价值。

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来源期刊

International Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

9.00

自引率

4.30%

发文量

期刊介绍： International Journal of Tourism Research promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. IJTR continues to add a vibrant and exciting channel for those interested in tourism and hospitality research developments. The scope of the journal is international and welcomes research that makes original contributions to theories and methodologies. It continues to publish high quality research papers in any area of tourism, including empirical papers on tourism issues. The journal welcomes submissions based upon both primary research and reviews including papers in areas that may not directly be tourism based but concern a topic that is of interest to researchers in the field of tourism, such as economics, marketing, sociology and statistics. All papers are subject to strict double-blind (or triple-blind) peer review by the international research community.