Factors influencing digital platform firms internationalization: A review and research agenda

Abstract

Over the years, digital platforms have been a focus for international business scholars, especially those who see them as bringing nuances not seen in other firm types. Extensive reviews focusing on the internationalization of digital platforms are very few. There is no comprehensive review focusing on the factors influencing the internationalization of digital platforms. This paper critically reviews studies on the internationalization of digital platforms to identify factors affecting their internationalization. It also aims to identify research gaps and prepare future research agendas. A systematic literature review method guided by the TCCM approach was used for this review. The findings indicate that the category (proactive or reactive) of digital platforms, the ecosystem they belong to, and the region of operation are a starting point to determine the factors that influence internationalization. Secondly, the business model and, subsequently, the type of digital platform firm are crucial in understanding the internationalization dynamics of the firms. Thirdly, there are several under-explored research areas that provide potential for theory development and extension.