How Media Technology Affects the Team's Market and the Competitive Balance of Sports League

IF 0.8 4区经济学 Q3 ECONOMICS

Bulletin of Economic Research Pub Date : 2024-12-13 DOI:10.1111/boer.12485

Hon Foong Cheah, Chao Qi

引用次数: 0

Abstract

Better broadcasting and sports globalization allow sports fans to watch televised matches from the comfort of home, which means that local geography becomes less of a deciding factor in constraining the professional sports market. In our model, utility-maximizing fans’ decision to watch a game dictates a team's broadcast revenue and allows teams to monetize from non-home fans. When fans watch a series of televised matches, teams’ markets overlap as they are not solely reliant on their home fan base, meaning that the actual difference in market size between teams is smaller, allowing teams with smaller home fan bases to narrow their performance gap against stronger teams.

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媒体技术如何影响球队市场与体育联赛的竞争平衡

更好的转播和体育全球化使体育迷们可以在家中观看电视转播的比赛，这意味着当地地理位置不再是制约职业体育市场的决定性因素。在我们的模型中，效用最大化的球迷观看比赛的决定决定了球队的转播收入，并允许球队从非主场球迷身上赚钱。当球迷观看一系列电视转播比赛时，球队的市场就会重叠，因为他们不再完全依赖主场球迷群体，这意味着球队之间市场规模的实际差距会缩小，从而使主场球迷群体较小的球队能够缩小与强队的业绩差距。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Bulletin of Economic Research ECONOMICS-

CiteScore

1.40

自引率

0.00%

发文量

期刊介绍： The Bulletin of Economic Research is an international journal publishing articles across the entire field of economics, econometrics and economic history. The Bulletin contains original theoretical, applied and empirical work which makes a substantial contribution to the subject and is of broad interest to economists. We welcome submissions in all fields and, with the Bulletin expanding in new areas, we particularly encourage submissions in the fields of experimental economics, financial econometrics and health economics. In addition to full-length articles the Bulletin publishes refereed shorter articles, notes and comments; authoritative survey articles in all areas of economics and special themed issues.