Sport destination competitiveness and attractiveness: Scale development and validation

IF 8.9 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Destination Marketing & Management Pub Date : 2025-04-05 DOI:10.1016/j.jdmm.2025.101004

Erfan Moradi , Rasool Norouzi Seyed Hossini

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引用次数: 0

Abstract

Without a standardized scale, evaluating different sport destinations and identifying contexts for improvement or growth becomes challenging. This hinders the ability of researchers and policymakers to make informed decisions and implement effective strategies for developing and promoting destinations. As far as we know, no such scale is currently available. To bridge this gap, we use a rigorous multi-step scale development procedure to create a scale focusing on destination competitiveness and attractiveness. Initially, we defined the construct's scope. Next, we created items through a literature review, semi-structured interviews, and fuzzy Delphi, followed by a content validity assessment. We then gathered data for testing, involving 237 participants in item refining, 477 in scale validation, and 355 in nomological validity assessment. The results confirmed a six-dimensional and twenty-one-item scale with acceptable reliability and validity levels. The scale offers valuable insights from theoretical, methodological, and managerial perspectives for researchers and practitioners involved in developing sport tourism destinations.

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体育目的地竞争力与吸引力：规模开发与验证

如果没有标准化的尺度，评估不同的运动目的地并确定改进或发展的环境就变得具有挑战性。这阻碍了研究人员和决策者做出明智决策和实施有效战略以开发和推广目的地的能力。据我们所知，目前还没有这样的量表。为了弥补这一差距，我们采用了严格的多步骤规模开发程序，以创建一个专注于目的地竞争力和吸引力的规模。最初，我们定义了构造的作用域。接下来，我们通过文献回顾、半结构化访谈和模糊德尔菲来创建项目，然后进行内容效度评估。我们收集资料进行测试，237人参与项目提炼，477人参与量表验证，355人参与法效度评估。结果表明，该量表具有可接受的信度和效度。该量表从理论、方法和管理角度为参与开发体育旅游目的地的研究人员和实践者提供了有价值的见解。

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来源期刊

Journal of Destination Marketing & Management Multiple-

CiteScore

18.60

自引率

3.60%

发文量

审稿时长

43 days

期刊介绍： The Journal of Destination Marketing & Management (JDMM) is an international journal that focuses on the study of tourist destinations, specifically their marketing and management. It aims to provide a critical understanding of all aspects of destination marketing and management, considering their unique contexts in terms of policy, planning, economics, geography, and history. The journal seeks to develop a strong theoretical foundation in this field by incorporating knowledge from various disciplinary approaches. Additionally, JDMM aims to promote critical thinking and innovation in destination marketing and management, expand the boundaries of knowledge, and serve as a platform for international idea exchange.