{"title":"Role of manufacturers' market-related capabilities in developing market-oriented codevelopment and competitive advantages in an emerging market","authors":"Feng-Hsu Liu, Hung-Tai Tsou","doi":"10.1002/cjas.1757","DOIUrl":null,"url":null,"abstract":"<p>This study investigates how a manufacturing supplier's market-related capabilities (marketing and market-linking capabilities) affect market-oriented codevelopment (buyer oriented and competitor oriented) and, in turn, its competitive advantage. A manufacturing supplier with high levels of marketing and market-linking capabilities has positive effects on buyer-oriented codevelopment; however, only high levels of marketing capabilities lead to competitor-oriented codevelopment with local partners. In addition, both types of market-oriented codevelopment have positive effects on manufacturing suppliers' competitive advantage, namely, innovation, location and internalization. The central theme of this paper is that applied knowledge and collaboration in local markets based on market-related capabilities are key characteristics that enable manufacturing suppliers to compete both locally and globally.</p>","PeriodicalId":47349,"journal":{"name":"Canadian Journal of Administrative Sciences-Revue Canadienne Des Sciences De L Administration","volume":"42 1","pages":"56-73"},"PeriodicalIF":1.2000,"publicationDate":"2024-06-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Canadian Journal of Administrative Sciences-Revue Canadienne Des Sciences De L Administration","FirstCategoryId":"91","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1002/cjas.1757","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
This study investigates how a manufacturing supplier's market-related capabilities (marketing and market-linking capabilities) affect market-oriented codevelopment (buyer oriented and competitor oriented) and, in turn, its competitive advantage. A manufacturing supplier with high levels of marketing and market-linking capabilities has positive effects on buyer-oriented codevelopment; however, only high levels of marketing capabilities lead to competitor-oriented codevelopment with local partners. In addition, both types of market-oriented codevelopment have positive effects on manufacturing suppliers' competitive advantage, namely, innovation, location and internalization. The central theme of this paper is that applied knowledge and collaboration in local markets based on market-related capabilities are key characteristics that enable manufacturing suppliers to compete both locally and globally.
期刊介绍：
The Canadian Journal of Administrative Sciences (CJAS) is a multidisciplinary, peer-reviewed, international quarterly that publishes manuscripts with a strong theoretical foundation. The journal welcomes literature reviews, quantitative and qualitative studies as well as conceptual pieces. CJAS is an ISI-listed journal that publishes papers in all key disciplines of business. CJAS is a particularly suitable home for manuscripts of a crossdisciplinary nature. All papers must state in an explicit and compelling way their unique contribution to advancing theory and/or practice in the administrative sciences.
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