Game strategy analysis on E-commerce platform supply chain with shared logistics service: A chaos perspective

IF 3.5 2区 数学 Q1 MATHEMATICS, APPLIED
Yuanyuan Zhang, Shaochuan Fu, Shucheng Fan, Fangfang Ma
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引用次数: 0

Abstract

This study explores a distinctive scenario within the e-commerce platform supply chain. To assess the performance of these entities, we develop models for both centralized and decentralized decision-making frameworks. Furthermore, we investigate the stability and dynamic behavior of the system during prolonged decentralized model interactions. We found that centralized decision-making has a significant advantage in terms of retail prices and profits within this supply chain. Additionally, the dynamic complexity analysis underscores the challenges of managing an e-commerce supply chain under the decentralized model framework, where finding equilibrium points for decision variables proves complex and the stable ranges for these parameters are notably limited. Higher commission rates incentivize entities to adopt more aggressive strategies, with the most pronounced impact on logistics services and wholesale prices. This adjustment can lead to a substantial decrease in platform profit when the commission rate is raised.
基于混沌视角的共享物流服务电子商务平台供应链博弈策略分析
本研究探讨了电子商务平台供应链中的一个独特场景。为了评估这些实体的绩效,我们为集中式和分散式决策框架开发了模型。此外,我们还研究了系统在长时间分散模型相互作用下的稳定性和动态行为。我们发现,集中决策在这条供应链的零售价格和利润方面具有显著的优势。此外,动态复杂性分析强调了在分散模型框架下管理电子商务供应链的挑战,其中寻找决策变量的平衡点证明是复杂的,并且这些参数的稳定范围明显有限。较高的佣金率激励实体采取更积极的策略,对物流服务和批发价格的影响最为明显。当佣金率提高时,这种调整会导致平台利润大幅减少。
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来源期刊
CiteScore
7.90
自引率
10.00%
发文量
755
审稿时长
36 days
期刊介绍: Applied Mathematics and Computation addresses work at the interface between applied mathematics, numerical computation, and applications of systems – oriented ideas to the physical, biological, social, and behavioral sciences, and emphasizes papers of a computational nature focusing on new algorithms, their analysis and numerical results. In addition to presenting research papers, Applied Mathematics and Computation publishes review articles and single–topics issues.
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