Linking big data on environmental conservation and predictive analytics to market pioneering of hotel firms: Can green open innovation intervene?

IF 9.9 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Hospitality Management Pub Date : 2025-03-19 DOI:10.1016/j.ijhm.2025.104156

Trong Tuan Luu

{"title":"Linking big data on environmental conservation and predictive analytics to market pioneering of hotel firms: Can green open innovation intervene?","authors":"Trong Tuan Luu","doi":"10.1016/j.ijhm.2025.104156","DOIUrl":null,"url":null,"abstract":"<div><div>In pursuit of competitive advantage, hotel firms need to succeed in market pioneering. Nonetheless, how green data-driven mechanisms promote hotel market pioneering is not fully understood. Informed by dynamic resource and capability perspective, this research aims to examine how big data on environmental conservation and predictive analytics (BDECPA) (i.e., analyzing big data on environmental conservation to provide predictions for firm decisions) shapes market pioneering through the mechanisms of green open innovation (i.e., green innovation using external and internal knowledge) and BDECPA acceptance. The data collected from managers and employees working in hotels in an Asia-Pacific context were employed for multilevel analysis. The results revealed green open innovation as a mediator between BDECPA routinization and assimilation and hotel firms’ market pioneering. BDECPA acceptance positively moderated the indirect effects of BDECPA routinization and assimilation. These results extend the stream of data analytics research by uncovering market pioneering benefit of BDECPA and the mechanisms underlying the effects of BDECPA. These findings suggest to hotel firms the salience of integrating BDECPA into business strategy in leveraging green open innovation and market pioneering.</div></div>","PeriodicalId":48444,"journal":{"name":"International Journal of Hospitality Management","volume":"128 ","pages":"Article 104156"},"PeriodicalIF":9.9000,"publicationDate":"2025-03-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Hospitality Management","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0278431925000799","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}

引用次数: 0

Abstract

In pursuit of competitive advantage, hotel firms need to succeed in market pioneering. Nonetheless, how green data-driven mechanisms promote hotel market pioneering is not fully understood. Informed by dynamic resource and capability perspective, this research aims to examine how big data on environmental conservation and predictive analytics (BDECPA) (i.e., analyzing big data on environmental conservation to provide predictions for firm decisions) shapes market pioneering through the mechanisms of green open innovation (i.e., green innovation using external and internal knowledge) and BDECPA acceptance. The data collected from managers and employees working in hotels in an Asia-Pacific context were employed for multilevel analysis. The results revealed green open innovation as a mediator between BDECPA routinization and assimilation and hotel firms’ market pioneering. BDECPA acceptance positively moderated the indirect effects of BDECPA routinization and assimilation. These results extend the stream of data analytics research by uncovering market pioneering benefit of BDECPA and the mechanisms underlying the effects of BDECPA. These findings suggest to hotel firms the salience of integrating BDECPA into business strategy in leveraging green open innovation and market pioneering.

查看原文本刊更多论文

求助全文

约1分钟内获得全文求助全文

来源期刊

International Journal of Hospitality Management HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

21.20

自引率

9.40%

发文量

218

审稿时长

85 days

期刊介绍： The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation. In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field. The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.