Gen-AI’s effects on new value propositions in business model innovation: Evidence from information technology industry

IF 11.1 1区管理学 Q1 ENGINEERING, INDUSTRIAL

Technovation Pub Date : 2025-03-15 DOI:10.1016/j.technovation.2025.103191

Dequn Teng , Chen Ye , Veronica Martinez

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引用次数: 0

Abstract

Generative AI (Gen-AI) with its evolving natural language capabilities is dramatically changing the way that businesses operate and customers consume their products and services. While existing literature discusses Gen-AI’s impact on computer science and engineering, its adoption significantly influences business models across various industries. This paper focuses on how Gen-AI affects new value propositions within business model innovation (BMI). The qualitative research method is adopted in this research. The data is collected and analyzed through 32 semi-structured interviews and archival sources. The study identifies five approaches — knowledge querying-based cloud solutions, content creation, AI agents, foundation models, and upstream industry chain infrastructure — that Gen-AI affects new value propositions in BMI. This research introduces empirical evidence from the information technology (IT) industry, broadening the contextual boundaries of Gen-AI’s new value propositions in BMI. The study advances beyond isolated mechanisms, providing a quadrant view and process map to illustrate the interrelated dynamic effects of Gen-AI’s new value propositions in both radical and incremental BMI.

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来源期刊

Technovation 管理科学-工程：工业

CiteScore

15.10

自引率

11.20%

发文量

208

审稿时长

91 days

期刊介绍： The interdisciplinary journal Technovation covers various aspects of technological innovation, exploring processes, products, and social impacts. It examines innovation in both process and product realms, including social innovations like regulatory frameworks and non-economic benefits. Topics range from emerging trends and capital for development to managing technology-intensive ventures and innovation in organizations of different sizes. It also discusses organizational structures, investment strategies for science and technology enterprises, and the roles of technological innovators. Additionally, it addresses technology transfer between developing countries and innovation across enterprise, political, and economic systems.