Unraveling the charm of unplanned travel: Beyond impulsiveness to multiple values

IF 7.6 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Hospitality and Tourism Management Pub Date : 2025-03-15 DOI:10.1016/j.jhtm.2025.03.005

Hongjie Sun, Lu Yao

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引用次数: 0

Abstract

Previous studies have concluded that it is necessary to make detailed plans before traveling, overlooking the possibility of unplanned travel. Although there are some studies on unplanned travel, most focus on unplanned behaviors under impulsive emotions or occurrences during the mid-trip phase. The aim of this paper is to shed light on a more routine and common type of unplanned travel and its multifaceted values. Through 40 in-depth interviews and the MEC theory, this study deconstructs the attributes, consequences, and values associated with unplanned travel to clarify its concept and implications; The findings validate the multiple values of unplanned travel: physiological, psychological, and cognitive values; furthermore, three mechanisms of value creation—subtraction, addition, and transformation—are identified. This study clarifies the concept of unplanned travel, broadens the scope of research, enriches its theoretical basis, and offers insights for tourism professionals in their marketing strategies.

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来源期刊

Journal of Hospitality and Tourism Management Multiple-

CiteScore

13.30

自引率

8.40%

发文量

177

审稿时长

45 days

期刊介绍： Journal Name: Journal of Hospitality and Tourism Management Affiliation: Official journal of CAUTHE (Council for Australasian Tourism and Hospitality Education Inc.) Scope: Broad range of topics including: Tourism and travel management Leisure and recreation studies Emerging field of event management Content: Contains both theoretical and applied research papers Encourages submission of results of collaborative research between academia and industry.