CEO voices on sustainable aviation: An analysis of environmental communication in the airline industry

Green Technologies and Sustainability Pub Date : 2025-02-25 DOI:10.1016/j.grets.2025.100194

Teeris Thepchalerm , Soifah Pinsuwan

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Abstract

This study analyzed chief executive officer (CEO) messages from 18 sustainable airlines to identify salient themes in their environmental reports for the year. The inductive content analysis revealed six themes: sustainability commitment, environmental initiatives, partnerships, challenges, future outlook, and motivation. The CEOs highlighted their commitment to sustainability through efforts such as procuring fuel-efficient aircraft, utilizing sustainable aviation fuel (SAF), and implementing waste management strategies. They emphasized collaboration to tackle issues like limited SAF production and the need for government support. They expressed optimism about achieving their goals, motivated by ethical considerations and strategic benefits. However, their actual environmental performance does not seem to align with their statements. This discrepancy underscores the need for airlines to ensure that their actions consistently reflect their stated commitments, fostering credibility and trust through genuine alignment with environmental goals.

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CEO对可持续航空的声音：航空业环境沟通分析

本研究分析了18家可持续航空公司首席执行官的信息，以确定其年度环境报告中的突出主题。归纳内容分析揭示了六个主题：可持续发展承诺、环境倡议、伙伴关系、挑战、未来展望和动机。首席执行官们强调了他们对可持续发展的承诺，包括采购节油飞机、利用可持续航空燃料（SAF）和实施废物管理战略。他们强调合作解决SAF生产有限和需要政府支持等问题。出于道德考虑和战略利益的考虑，他们对实现目标表示乐观。然而，他们的实际环境表现似乎与他们的声明不一致。这种差异强调了航空公司需要确保其行动始终反映其声明的承诺，通过真正符合环境目标来培养信誉和信任。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Green Technologies and Sustainability

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