Boon or bane of open value creation: The impact of business model design and relational trust on competitive advantage

IF 7.4 2区管理学 Q1 BUSINESS

Long Range Planning Pub Date : 2025-02-02 DOI:10.1016/j.lrp.2025.102507

Sebastian Brenk , Christian Burmeister , Kathleen Diener , Dirk Lüttgens

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引用次数: 0

Abstract

Increasing digitization and global interconnectedness provide firms with new opportunities for openness in value creation, generating new sources of competitive advantage. We investigate the competitive advantage of open value creation (OVC) and the influencing role of novelty- and efficiency-oriented business model (BM) designs as unique logics of guiding collaborations to access and utilize external resources for value creation. We further examine the role of trust in such collaborative relationships to navigate the relational uncertainties in boundary-spanning transactions within BMs. Based on a survey study with secondary data triangulation, we investigate how companies gain competitive advantage through OVC by adopting an appropriate BM design and relational governance of trust in partners. Our results prove a positive effect of openness in value creation on competitive advantage while the strength of this positive effect is moderated by the BM design and relational trust. Our paper provides guidance on managing openness in value creation under the divergent designs of BMs and relational trust.

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开放价值创造的福与祸：商业模式设计与关系信任对竞争优势的影响

日益增长的数字化和全球互联性为企业提供了开放价值创造的新机会，产生了竞争优势的新来源。我们研究了开放式价值创造（OVC）的竞争优势，以及新颖性和效率导向的商业模式（BM）设计作为指导协作获取和利用外部资源进行价值创造的独特逻辑的影响作用。我们进一步研究了信任在这种协作关系中的作用，以导航bm内部跨界交易中的关系不确定性。基于二次数据三角法的调查研究，我们探讨了企业如何通过采用适当的战略伙伴关系设计和合作伙伴信任的关系治理，通过OVC获得竞争优势。我们的研究结果证明，价值创造的开放性对竞争优势有正向影响，而这种正向影响的强度受到绩效管理设计和关系信任的调节。本文为企业在不同的业务关系管理和关系信任设计下的价值创造开放性管理提供了指导。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Long Range Planning Multiple-

CiteScore

13.00

自引率

7.10%

发文量

期刊介绍： Long Range Planning (LRP) is an internationally renowned journal specializing in the field of strategic management. Since its establishment in 1968, the journal has consistently published original research, garnering a strong reputation among academics. LRP actively encourages the submission of articles that involve empirical research and theoretical perspectives, including studies that provide critical assessments and analysis of the current state of knowledge in crucial strategic areas. The primary user base of LRP primarily comprises individuals from academic backgrounds, with the journal playing a dual role within this community. Firstly, it serves as a platform for the dissemination of research findings among academic researchers. Secondly, it serves as a channel for the transmission of ideas that can be effectively utilized in educational settings. The articles published in LRP cater to a diverse audience, including practicing managers and students in professional programs. While some articles may focus on practical applications, others may primarily target academic researchers. LRP adopts an inclusive approach to empirical research, accepting studies that draw on various methodologies such as primary survey data, archival data, case studies, and recognized approaches to data collection.