The effects of corporate social responsibility on member loyalty: The mediating effect of psychological ownership and customer citizenship behaviour in Korean consumer cooperatives

IF 2.5 4区 经济学 Q2 ECONOMICS
Sunhwa Kim, Ahyoung Kim, Kwangjin Huh, Sangsun Park
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引用次数: 0

Abstract

This paper aims to elucidate the relationship between members' perceptions of corporate social responsibility (CSR) within consumer cooperatives, their loyalty towards the cooperatives and the mediating roles of psychological ownership and consumer citizenship behaviour. A sample comprising 773 members of four Korean consumer cooperative federations was constructed and analysed using the structural equation model. In Korea, consumer cooperatives have developed a production and distribution network for eco-friendly organic agricultural products. In addition, they have grown by practicing social responsibility as a primary organizational goal with consumer members. The results show that CSR perceptions have a direct effect on member loyalty, and psychological ownership and customer citizenship behaviour serially mediate the relationship between perceived CSR and member loyalty. This paper provides empirical support for suggestions about the factors influencing member loyalty within consumer cooperatives and the relative importance of non-financial motivations. It also provides a foundation upon which practitioners of cooperatives can build more effective CSR communications strategies with members.

企业社会责任对社员忠诚的影响:韩国消费合作社中心理所有权与顾客公民行为的中介作用
本研究旨在探讨消费合作社成员对企业社会责任的认知、对合作社的忠诚度以及心理所有权和消费者公民行为的中介作用之间的关系。采用结构方程模型对韩国4个消费者合作社联合会的773名会员样本进行了构建和分析。在韩国,消费者合作社已经建立了生态友好型有机农产品的生产和流通网络。此外,他们通过将社会责任作为消费者成员的主要组织目标而成长。结果表明,企业社会责任感知对会员忠诚有直接影响,心理所有权和顾客公民行为在企业社会责任感知与会员忠诚之间依次起中介作用。本文为消费者合作社成员忠诚度的影响因素及非财务动机的相对重要性提供了实证支持。它还提供了一个基础,合作社从业者可以在此基础上与成员建立更有效的企业社会责任沟通战略。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
3.80
自引率
12.50%
发文量
37
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