I am the “owner” of the hotel: The impact of human-robot interactivity on guests' pro-environmental behavior in hotels

IF 7.6 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Hospitality and Tourism Management Pub Date : 2025-02-15 DOI:10.1016/j.jhtm.2025.02.003

ZhaoPing Duan , ZhiHua Ding , YuPeng Mou , XueLing Deng

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引用次数: 0

Abstract

As human-computer hybrid intelligence grows, hotels increasingly introduce service robots. However, the impact of new technology on hotel energy consumption remains debated. This research uses psychological ownership theory to explore how human-robot interactivity influences guests' pro-environmental behaviors in hotels and the mechanism behind this. Results show that increased human-robot interactivity boosts guests' psychological ownership, encouraging pro-environmental behavior. Additionally, relationship norms and technology readiness moderate this effect. Specifically, communal relationship and positive technology readiness positively moderate the impact of human-robot interactivity on psychological ownership. In contrast, exchange relationship and negative technology readiness play a negative moderating role. The study highlights key factors to enhance guests' pro-environmental behaviors and suggests which service robot hoteliers should introduce.

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来源期刊

Journal of Hospitality and Tourism Management Multiple-

CiteScore

13.30

自引率

8.40%

发文量

177

审稿时长

45 days

期刊介绍： Journal Name: Journal of Hospitality and Tourism Management Affiliation: Official journal of CAUTHE (Council for Australasian Tourism and Hospitality Education Inc.) Scope: Broad range of topics including: Tourism and travel management Leisure and recreation studies Emerging field of event management Content: Contains both theoretical and applied research papers Encourages submission of results of collaborative research between academia and industry.