Niche analysis of competition among music streaming services in Korea

IF 5.9 2区管理学 Q1 COMMUNICATION

Telecommunications Policy Pub Date : 2025-01-07 DOI:10.1016/j.telpol.2025.102904

Saehe Shin, Seongcheol Kim

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引用次数: 0

Abstract

With the advancement of digital technology, the music industry has undergone significant changes, with music streaming services becoming the primary means of music consumption worldwide. In Korea, local music streaming services like Melon and Bugs have long dominated the market. However, the recent rapid growth of global services such as YouTube Music has intensified the competition. This study focuses on adolescent users, a highly influential demographic rapidly adapting to new technology trends, to analyze the competitive relationships among major music streaming services. This study selected four services—YouTube Music, Melon, Genie Music, and Flo—and surveyed adolescent users aged 14 to 18. Based on niche theory, we defined five gratification factors—price value, recommendation services, music diversity, ease of use, and optional services—and analyzed each service's competitiveness based on these factors. Through this analysis, this study provides strategic implications for Korean music streaming services to achieve sustainable success in the face of global competition.

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来源期刊

Telecommunications Policy 工程技术-电信学

CiteScore

10.80

自引率

12.50%

发文量

122

审稿时长

38 days

期刊介绍： Telecommunications Policy is concerned with the impact of digitalization in the economy and society. The journal is multidisciplinary, encompassing conceptual, theoretical and empirical studies, quantitative as well as qualitative. The scope includes policy, regulation, and governance; big data, artificial intelligence and data science; new and traditional sectors encompassing new media and the platform economy; management, entrepreneurship, innovation and use. Contributions may explore these topics at national, regional and international levels, including issues confronting both developed and developing countries. The papers accepted by the journal meet high standards of analytical rigor and policy relevance.