Tell me why: The impact of mindful sharenting explanations by momfluencers: An experimental study with mothers

IF 4.5 1区文学 Q1 COMMUNICATION

New Media & Society Pub Date : 2025-02-05 DOI:10.1177/14614448251314869

Elisabeth Van den Abeele, Liselot Hudders, Ini Vanwesenbeeck

{"title":"Tell me why: The impact of mindful sharenting explanations by momfluencers: An experimental study with mothers","authors":"Elisabeth Van den Abeele, Liselot Hudders, Ini Vanwesenbeeck","doi":"10.1177/14614448251314869","DOIUrl":null,"url":null,"abstract":"Given the number of identified risks associated with influencer sharenting, momfluencers are increasingly adopting a more mindful approach to sharing information about their children online. Prior qualitative research suggests that followers respond positively towards these mindful sharenting practices, especially when motives are communicated. However, there is a lack of experimental exploration into this finding and its potential explanations. Therefore, drawing upon theoretical insights regarding self-disclosure and self-determination theory, this experimental study with 176 mothers seeks to investigate the impact of momfluencers providing an explanation regarding mindful sharenting practices, proposing the need for relatedness and empathy as mediators. The findings reveal that when momfluencers disclose their motives, this significantly enhances follower engagement, admiration, and evaluation of the momfluencer. This effect is fully explained by empathy, and partly by the need for relatedness. This study emphasizes the importance of transparency and provides momfluencers strategies to balance privacy protection and the benefits of influencer sharenting.","PeriodicalId":19149,"journal":{"name":"New Media & Society","volume":"9 1","pages":""},"PeriodicalIF":4.5000,"publicationDate":"2025-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"New Media & Society","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1177/14614448251314869","RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}

引用次数: 0

Abstract

Given the number of identified risks associated with influencer sharenting, momfluencers are increasingly adopting a more mindful approach to sharing information about their children online. Prior qualitative research suggests that followers respond positively towards these mindful sharenting practices, especially when motives are communicated. However, there is a lack of experimental exploration into this finding and its potential explanations. Therefore, drawing upon theoretical insights regarding self-disclosure and self-determination theory, this experimental study with 176 mothers seeks to investigate the impact of momfluencers providing an explanation regarding mindful sharenting practices, proposing the need for relatedness and empathy as mediators. The findings reveal that when momfluencers disclose their motives, this significantly enhances follower engagement, admiration, and evaluation of the momfluencer. This effect is fully explained by empathy, and partly by the need for relatedness. This study emphasizes the importance of transparency and provides momfluencers strategies to balance privacy protection and the benefits of influencer sharenting.

查看原文本刊更多论文

告诉我为什么：“妈妈影响者”解释的正念育儿的影响：一项针对母亲的实验研究

考虑到已确定的与网红分享相关的风险数量，“妈妈网红”越来越多地采取更谨慎的方式在网上分享有关孩子的信息。先前的定性研究表明，追随者对这些有意识的分享行为反应积极，尤其是当动机被传达时。然而，缺乏对这一发现及其潜在解释的实验探索。因此，根据自我表露和自我决定理论的理论见解，本研究对176名母亲进行了实验研究，旨在调查母亲影响者的影响，为正念分享实践提供了一个解释，提出了相关性和同理心作为中介的必要性。研究结果表明，当“妈妈影响者”透露他们的动机时，这显著提高了追随者的参与度、钦佩和对“妈妈影响者”的评价。这种效应完全可以用同理心来解释，部分可以用对亲缘关系的需求来解释。这项研究强调了透明度的重要性，并提供了平衡隐私保护和网红分享的好处的策略。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

New Media & Society COMMUNICATION-

CiteScore

12.70

自引率

8.00%

发文量

274

期刊介绍： New Media & Society engages in critical discussions of the key issues arising from the scale and speed of new media development, drawing on a wide range of disciplinary perspectives and on both theoretical and empirical research. The journal includes contributions on: -the individual and the social, the cultural and the political dimensions of new media -the global and local dimensions of the relationship between media and social change -contemporary as well as historical developments -the implications and impacts of, as well as the determinants and obstacles to, media change the relationship between theory, policy and practice.