The effect of culture on global NFT investor attention

IF 4.8 2区经济学 Q1 BUSINESS, FINANCE

Pacific-Basin Finance Journal Pub Date : 2025-01-29 DOI:10.1016/j.pacfin.2025.102696

Zih-Ying Lin

引用次数: 0

Abstract

This research examines the relationship between national culture and global non-fungible token (NFT) investor attention. We consider 80 countries and use Google search volumes on NFT with different regions as proxy for global NFT investor attention. The results show that individualism positively affects global NFT investor attention. This relation is still significant when we consider the COVID-19 pandemic period. We suggest that investors with a higher risk-taking preference and overconfidence may pay more attention to the NFT market. Lastly, we discuss the effects of different NFT segments and find that culture influences global NFT investor attention, especially for the art segment.

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来源期刊

Pacific-Basin Finance Journal BUSINESS, FINANCE-

CiteScore

6.80

自引率

6.50%

发文量

157

期刊介绍： The Pacific-Basin Finance Journal is aimed at providing a specialized forum for the publication of academic research on capital markets of the Asia-Pacific countries. Primary emphasis will be placed on the highest quality empirical and theoretical research in the following areas: • Market Micro-structure; • Investment and Portfolio Management; • Theories of Market Equilibrium; • Valuation of Financial and Real Assets; • Behavior of Asset Prices in Financial Sectors; • Normative Theory of Financial Management; • Capital Markets of Development; • Market Mechanisms.