How do timing and narrative tone influence the impact of pro-environmental orientation on crowdfunding performance?

IF 7.4 2区经济学 Q1 BUSINESS, FINANCE

Finance Research Letters Pub Date : 2025-02-01 DOI:10.1016/j.frl.2025.106884

Ruichen Ge , Sha Zhang , Hong Zhao

引用次数: 0

Abstract

Pro-environmentally oriented entrepreneurial projects on crowdfunding platforms have great potential for contributing to sustainable development. Previous research on the impact of pro-environmental orientation in crowdfunding has yielded mixed results, suggesting the existence of boundary conditions. This study examines how the timing and the narrative tone moderate this effect. Analyzing entrepreneurial projects on the Indiegogo platform from 2010 to 2024, we find that conveying pro-environmental orientation during periods of high public environmental awareness and using a negative tone enhances the effectiveness of pro-environmental orientation on crowdfunding performance.

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来源期刊

Finance Research Letters BUSINESS, FINANCE-

CiteScore

11.10

自引率

14.40%

发文量

863

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