Tourism and host education: Hosts' parental consumption on Children's education in China

IF 8.9 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Destination Marketing & Management Pub Date : 2024-12-21 DOI:10.1016/j.jdmm.2024.100976

Siya Wang , Jiuxia Sun

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Abstract

This paper, aligned with the ethical turn, applies the sociology of education to explore host parents' perceptions and strategies regarding children's education. It argues that educational aspirations and investments in children's education are closely linked to family social mobility and the future of the destination. Through an ethnographic and comparative study of three villages in Dali, China, the paper examines how tourism influences educational consumption among host parents, focusing on both institutional and alternative educational models. The findings show that tourism has reshaped parental consumption practices at both structural and cultural levels. Hosts recognize the value of cultural capital and reassess traditional educational practices. Tourism facilitates cultural capital accumulation and reshapes social stratification. Hosts also adopt new educational practices through exposure to external influences, integrating them into their own strategies for children's education. By linking tourism, educational beliefs, and children's education, the paper offers new theoretical insights into tourism as a driver of upward social mobility and provides an alternative framework for rural education and social development.

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来源期刊

Journal of Destination Marketing & Management Multiple-

CiteScore

18.60

自引率

3.60%

发文量

审稿时长

43 days

期刊介绍： The Journal of Destination Marketing & Management (JDMM) is an international journal that focuses on the study of tourist destinations, specifically their marketing and management. It aims to provide a critical understanding of all aspects of destination marketing and management, considering their unique contexts in terms of policy, planning, economics, geography, and history. The journal seeks to develop a strong theoretical foundation in this field by incorporating knowledge from various disciplinary approaches. Additionally, JDMM aims to promote critical thinking and innovation in destination marketing and management, expand the boundaries of knowledge, and serve as a platform for international idea exchange.