AI-generated recommendations: Roles of language style, perceived AI human-likeness, and recommendation agent

IF 9.9 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Hospitality Management Pub Date : 2025-01-18 DOI:10.1016/j.ijhm.2025.104106

Tae Hyun Baek , Hyoje Jay Kim , Jungkeun Kim

引用次数: 0

Abstract

This research investigated the impact of linguistic styles on the acceptance of artificial intelligence (AI)-generated recommendations, using three experiments. Specifically, we considered the use of figurative versus literal language in ChatGPT. The findings of Study 1 indicated that figurative language positively affects visit intention, with imagery vividness serving as a mediator in the underlying process. Study 2 revealed that the effect of figurative language on ChatGPT recommendations was stronger for those who perceived the AI as human-like. Conversely, Study 3 showed that while the figurative language used by ChatGPT significantly boosted visit intention compared with literal language, this enhancement was less pronounced when recommendations were made by a human agent.

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人工智能生成的推荐：语言风格的角色、感知到的人工智能人类相似性和推荐代理

本研究通过三个实验调查了语言风格对人工智能（AI）生成的推荐的接受程度的影响。具体来说，我们考虑了ChatGPT中比喻语言与字面语言的使用。研究1的结果表明，比喻性语言对访问意向有正向影响，意象生动性在这一过程中起中介作用。研究2显示，对于那些认为人工智能与人类相似的人来说，比喻语言对ChatGPT推荐的影响更大。相反，研究3表明，虽然ChatGPT使用的比喻性语言与字面语言相比显著提高了访问意图，但当由人类代理提出推荐时，这种增强效果不那么明显。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Hospitality Management HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

21.20

自引率

9.40%

发文量

218

审稿时长

85 days

期刊介绍： The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation. In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field. The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.