Generative AI inspiration and hotel recommendation acceptance: Does anxiety over lack of transparency matter?

IF 9.9 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Hospitality Management Pub Date : 2025-01-18 DOI:10.1016/j.ijhm.2025.104112

GuoQiong Ivanka Huang , IpKin Anthony Wong , Chen Jason Zhang , Qilin Liang

引用次数: 0

Abstract

The advent of generative AI, such as ChatGPT, not only emulates the efficiency of standard AI chatbots in generating content at a faster pace, but it also excels in autonomously producing innovative content for business purposes. However, how Gen AI will inspire people to make decisions in the field of tourism and hospitality remains understudied. Drawing on theories of customer inspiration and fear acquisition, our study analyzed 424 questionnaires and found that the advanced ability of Gen AI to generate creative content can inspire customers and increase their willingness to accept its hotel recommendations. Nevertheless, the process of customer inspiration may face challenges due to anxiety arising from a lack of transparency. Theoretical and practical implications of leveraging Gen AI in the hospitality field are discussed.

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生成式人工智能的灵感和酒店推荐的接受：对缺乏透明度的焦虑重要吗？

ChatGPT等生成式人工智能的出现，不仅模仿了标准人工智能聊天机器人以更快的速度生成内容的效率，而且在为商业目的自主生成创新内容方面也表现出色。然而，新一代人工智能将如何激励人们在旅游和酒店领域做出决定仍有待研究。根据顾客激励和恐惧获取理论，我们的研究分析了424份问卷，发现Gen AI产生创意内容的先进能力可以激励顾客，提高他们接受其酒店推荐的意愿。然而，由于缺乏透明度而产生的焦虑，客户灵感的过程可能会面临挑战。讨论了在酒店领域利用新一代人工智能的理论和实践意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Hospitality Management HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

21.20

自引率

9.40%

发文量

218

审稿时长

85 days

期刊介绍： The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation. In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field. The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.