Travel podcast listening: Antecedents and segmentation

IF 7.3 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Tourism Management Perspectives Pub Date : 2024-12-25 DOI:10.1016/j.tmp.2024.101333

Manisha Manisha, Biplab Datta

引用次数: 0

Abstract

Podcasting has seen a dramatic surge worldwide. Given the crucial role of audio media and storytelling in tourism, we empirically explored the nascent phenomenon of travel podcast consumption. Exploratory factor analysis, cluster analysis and discriminate analysis are used as methodological approaches. Our study unveiled four antecedents of travel podcast listening and four distinct segments of travel podcast listeners. Theoretically, we contribute towards the nuanced understanding of travel podcast listeners and have identified other's directedness and content quality and its delivery as new motivational constructs in travel podcasts. Practically, we offer guidance for travel podcast creators to optimise their outreach and reveal actionable insights and for destination marketers on effectively engaging with this expanding audience.

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旅游播客收听：前因和细分

播客在全球范围内迅猛发展。鉴于音频媒体和讲故事在旅游业中的关键作用，我们对旅游播客消费这一新兴现象进行了实证研究。探索性因子分析、聚类分析和判别分析是研究的方法论方法。我们的研究揭示了旅游播客收听的四种前因，以及旅游播客听众的四种不同类型。从理论上讲，我们有助于对旅游播客听众进行细致入微的理解，并将他人的直接性、内容质量及其传递方式确定为旅游播客中的新动机结构。实际上，我们为旅游播客创作者提供指导，以优化他们的推广，揭示可操作的见解，并为目的地营销人员提供有效地与不断扩大的受众互动的指导。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Tourism Management Perspectives Multiple-

CiteScore

15.60

自引率

3.40%

发文量

审稿时长

59 days

期刊介绍： Tourism Management Perspectives is an interdisciplinary journal that focuses on the planning and management of travel and tourism. It covers topics such as tourist experiences, their consequences for communities, economies, and environments, the creation of image, the shaping of tourist experiences and perceptions, and the management of tourist organizations and destinations. The journal's editorial board consists of experienced international professionals and it shares the board with Tourism Management. The journal covers socio-cultural, technological, planning, and policy aspects of international, national, and regional tourism, as well as specific management studies. It encourages papers that introduce new research methods and critique existing ones in the context of tourism research. The journal publishes empirical research articles and high-quality review articles on important topics and emerging themes that enhance the theoretical and conceptual understanding of key areas within travel and tourism management.