{"title":"This is MY Earth: Hybrid meat's impact on psychological ownership.","authors":"Lars-Erik Casper Ferm, Mai Nguyen","doi":"10.1016/j.appet.2024.107827","DOIUrl":null,"url":null,"abstract":"<p><p>Across two experimental studies, we examine the role of psychological ownership of the Earth and it's anthropomorphosis on hybrid meat purchase intentions as the result of proximal and distal message framing. Study 1 revealed that proximal (vs. distal) message framing (e.g., \"Help take care of your (vs. the) Earth\") significantly increased psychological ownership and purchase intentions compared to distal framing. Study 2 extended these findings by introducing anthropomorphism (e.g., a smiling Earth). We found that introducing anthropomorphism led to similar effects on psychological ownership and purchase intention levels, regardless of framing. Yet psychological ownership of the Earth, due to message framing and anthropomorphism, did not play a mediating role on higher purchase intentions. Our study provides theoretical contributions to psychological ownership and construal level theory, while offering further insights for marketers by emphasizing distal framing and when to use anthropomorphism in environmental messaging for hybrid products.</p>","PeriodicalId":242,"journal":{"name":"Appetite","volume":" ","pages":"107827"},"PeriodicalIF":4.6000,"publicationDate":"2024-12-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Appetite","FirstCategoryId":"3","ListUrlMain":"https://doi.org/10.1016/j.appet.2024.107827","RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BEHAVIORAL SCIENCES","Score":null,"Total":0}
引用次数: 0
Abstract
Across two experimental studies, we examine the role of psychological ownership of the Earth and it's anthropomorphosis on hybrid meat purchase intentions as the result of proximal and distal message framing. Study 1 revealed that proximal (vs. distal) message framing (e.g., "Help take care of your (vs. the) Earth") significantly increased psychological ownership and purchase intentions compared to distal framing. Study 2 extended these findings by introducing anthropomorphism (e.g., a smiling Earth). We found that introducing anthropomorphism led to similar effects on psychological ownership and purchase intention levels, regardless of framing. Yet psychological ownership of the Earth, due to message framing and anthropomorphism, did not play a mediating role on higher purchase intentions. Our study provides theoretical contributions to psychological ownership and construal level theory, while offering further insights for marketers by emphasizing distal framing and when to use anthropomorphism in environmental messaging for hybrid products.
期刊介绍：
Appetite is an international research journal specializing in cultural, social, psychological, sensory and physiological influences on the selection and intake of foods and drinks. It covers normal and disordered eating and drinking and welcomes studies of both human and non-human animal behaviour toward food. Appetite publishes research reports, reviews and commentaries. Thematic special issues appear regularly. From time to time the journal carries abstracts from professional meetings. Submissions to Appetite are expected to be based primarily on observations directly related to the selection and intake of foods and drinks; papers that are primarily focused on topics such as nutrition or obesity will not be considered unless they specifically make a novel scientific contribution to the understanding of appetite in line with the journal's aims and scope.
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