{"title":"Users' Willingness to Adopt Health Information in WeChat Public Platform of China.","authors":"Lifang Tang, Hong Sun","doi":"10.18502/ijph.v53i11.16951","DOIUrl":null,"url":null,"abstract":"<p><strong>Background: </strong>WeChat public platform has become an important source for the public to obtain health information. We aimed to explore the key factors affecting users' willingness to adopt health information and their action mechanisms.</p><p><strong>Methods: </strong>From April 2023 to May 2023, the users of WeChat public platforms were surveyed via online questionnaires, and the factors influencing users' willingness to adopt health information and their action mechanisms were analyzed using quantitative statistics and structural equation model (SEM).</p><p><strong>Results: </strong>The influencing factors of users' willingness to adopt health information in WeChat public platforms could be divided into the following three dimensions: health belief, information, and platform. Perceived benefits, perceived threats, information quality, source credibility, and platform atmosphere all have significantly positive effects on information adoption willingness. Among them, information quality also positively affects users' perceived benefits; perceived barriers negatively affect the willingness to adopt information.</p><p><strong>Conclusion: </strong>Through the analysis of the influencing factors of users' willingness to adopt health information in WeChat public platforms, it could provide reference for enhancing the public health information service capability of WeChat public platforms and elevating the health self-management level of the public.</p>","PeriodicalId":14685,"journal":{"name":"Iranian Journal of Public Health","volume":"53 11","pages":"2482-2490"},"PeriodicalIF":1.4000,"publicationDate":"2024-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC11607153/pdf/","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Iranian Journal of Public Health","FirstCategoryId":"3","ListUrlMain":"https://doi.org/10.18502/ijph.v53i11.16951","RegionNum":4,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Medicine","Score":null,"Total":0}
引用次数: 0
Abstract
Background: WeChat public platform has become an important source for the public to obtain health information. We aimed to explore the key factors affecting users' willingness to adopt health information and their action mechanisms.
Methods: From April 2023 to May 2023, the users of WeChat public platforms were surveyed via online questionnaires, and the factors influencing users' willingness to adopt health information and their action mechanisms were analyzed using quantitative statistics and structural equation model (SEM).
Results: The influencing factors of users' willingness to adopt health information in WeChat public platforms could be divided into the following three dimensions: health belief, information, and platform. Perceived benefits, perceived threats, information quality, source credibility, and platform atmosphere all have significantly positive effects on information adoption willingness. Among them, information quality also positively affects users' perceived benefits; perceived barriers negatively affect the willingness to adopt information.
Conclusion: Through the analysis of the influencing factors of users' willingness to adopt health information in WeChat public platforms, it could provide reference for enhancing the public health information service capability of WeChat public platforms and elevating the health self-management level of the public.
期刊介绍：
Iranian Journal of Public Health has been continuously published since 1971, as the only Journal in all health domains, with wide distribution (including WHO in Geneva and Cairo) in two languages (English and Persian). From 2001 issue, the Journal is published only in English language. During the last 41 years more than 2000 scientific research papers, results of health activities, surveys and services, have been published in this Journal. To meet the increasing demand of respected researchers, as of January 2012, the Journal is published monthly. I wish this will assist to promote the level of global knowledge. The main topics that the Journal would welcome are: Bioethics, Disaster and Health, Entomology, Epidemiology, Health and Environment, Health Economics, Health Services, Immunology, Medical Genetics, Mental Health, Microbiology, Nutrition and Food Safety, Occupational Health, Oral Health. We would be very delighted to receive your Original papers, Review Articles, Short communications, Case reports and Scientific Letters to the Editor on the above mentioned research areas.
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