CEO identity and media perception: The influence on family firms’ brand importance

IF 9.5 1区管理学 Q1 BUSINESS

Journal of Family Business Strategy Pub Date : 2024-11-28 DOI:10.1016/j.jfbs.2024.100646

Carlotta Benedetti , Paola Rovelli , Andrea Fronzetti Colladon , Alfredo De Massis , Kurt Matzler

{"title":"CEO identity and media perception: The influence on family firms’ brand importance","authors":"Carlotta Benedetti , Paola Rovelli , Andrea Fronzetti Colladon , Alfredo De Massis , Kurt Matzler","doi":"10.1016/j.jfbs.2024.100646","DOIUrl":null,"url":null,"abstract":"<div><div>This study expands upon previous research on family firm leadership by exploring the role of CEO identity – i.e., family vs. nonfamily CEO – concerning the way media perceive the brand of the family firm– i.e., brand importance. Drawing on endorsement theory, we suggest that CEO identity influences media perception of the family firm and its brand, thereby affecting the extent of brand importance generated by these external stakeholders. Additionally, we propose that the generation of the family controlling the firm may influence the relationship between CEO identity and brand importance. Employing text mining and social network analysis techniques, we use the Semantic Brand Score to measure the importance that media place on family firm brands. Our analysis of a sample of 63 Italian family firms and 52,555 news articles published about these firms shows a positive and significant relation between the presence of a nonfamily CEO and brand importance; nevertheless, this relation is negatively moderated by the family firm generation.</div></div>","PeriodicalId":47661,"journal":{"name":"Journal of Family Business Strategy","volume":"16 1","pages":"Article 100646"},"PeriodicalIF":9.5000,"publicationDate":"2024-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Family Business Strategy","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S187785852400041X","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}

引用次数: 0

Abstract

This study expands upon previous research on family firm leadership by exploring the role of CEO identity – i.e., family vs. nonfamily CEO – concerning the way media perceive the brand of the family firm– i.e., brand importance. Drawing on endorsement theory, we suggest that CEO identity influences media perception of the family firm and its brand, thereby affecting the extent of brand importance generated by these external stakeholders. Additionally, we propose that the generation of the family controlling the firm may influence the relationship between CEO identity and brand importance. Employing text mining and social network analysis techniques, we use the Semantic Brand Score to measure the importance that media place on family firm brands. Our analysis of a sample of 63 Italian family firms and 52,555 news articles published about these firms shows a positive and significant relation between the presence of a nonfamily CEO and brand importance; nevertheless, this relation is negatively moderated by the family firm generation.

查看原文本刊更多论文

求助全文

约1分钟内获得全文求助全文

来源期刊

Journal of Family Business Strategy Multiple-

CiteScore

11.40

自引率

19.40%

发文量

期刊介绍： The Journal of Family Business Strategy takes an international perspective, providing a platform for research that advances our understanding of family businesses. Welcoming submissions across various dimensions, the journal explores the intricate interplay between family dynamics and business operations, contributing new insights to this specialized field.