A deep dive into the factors affecting household solar photovoltaic adoption: An extended perspective of the value-based adoption model

IF 1.5 4区社会学 Q2 SOCIAL SCIENCES, INTERDISCIPLINARY

Evaluation and Program Planning Pub Date : 2024-11-09 DOI:10.1016/j.evalprogplan.2024.102514

Chien-Wei Ho , Cheng-Chien Kuo , Hong-Chan Chang

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引用次数: 0

Abstract

Solar photovoltaic (PV) products have emerged as a promising solution to address environmental and green energy issues in light of increasing concerns about carbon emissions, environmental awareness, and renewable energy. This research uses the value-based adoption model (VAM) to examine how perceived benefits and sacrifices impact the adoption intention of PV technology. It additionally explores the role of familiarity with the service as a moderator and its impact on perceived harm risk, perceived value, and adoption intention. The results reveal that economic and environmental benefits significantly influence perceived value, while perceived financial and harm risks also play substantial roles in shaping perceived value. Moreover, the study shows a positive relationship between perceived value and the intention to adopt solar PV and also suggests that familiarity with solar services moderates the relationship between perceived harm risk and perceived value. These insights are valuable for policymakers and energy companies seeking to understand consumers’ perspectives better and increase their intentions to adopt PV technology.

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深入探究影响家用太阳能光伏发电应用的因素：基于价值的采用模式的扩展视角。

随着人们对碳排放、环保意识和可再生能源的日益关注，太阳能光伏（PV）产品已成为解决环境和绿色能源问题的一种前景广阔的解决方案。本研究采用基于价值的采用模型（VAM）来考察感知到的利益和牺牲如何影响光伏技术的采用意向。此外，研究还探讨了对服务的熟悉程度作为调节因素的作用及其对感知危害风险、感知价值和采用意愿的影响。研究结果表明，经济和环境效益对感知价值有显著影响，而感知的经济风险和危害风险也对感知价值的形成起着重要作用。此外，研究还表明，感知价值与采用太阳能光伏发电的意愿之间存在正相关关系，而且对太阳能服务的熟悉程度也会缓和感知危害风险与感知价值之间的关系。这些见解对于决策者和能源公司更好地了解消费者的观点并提高他们采用光伏技术的意愿非常有价值。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Evaluation and Program Planning SOCIAL SCIENCES, INTERDISCIPLINARY-

CiteScore

3.10

自引率

6.20%

发文量

112

期刊介绍： Evaluation and Program Planning is based on the principle that the techniques and methods of evaluation and planning transcend the boundaries of specific fields and that relevant contributions to these areas come from people representing many different positions, intellectual traditions, and interests. In order to further the development of evaluation and planning, we publish articles from the private and public sectors in a wide range of areas: organizational development and behavior, training, planning, human resource development, health and mental, social services, mental retardation, corrections, substance abuse, and education.