The AI Chatbot Always Flirts With Me, Should I Flirt Back: From the McDonaldization of Friendship to the Robotization of Love

IF 5.5 1区文学 Q1 COMMUNICATION

Social Media + Society Pub Date : 2024-11-09 DOI:10.1177/20563051241296229

Bibo Lin

引用次数: 0

Abstract

How is the use of artificial intelligence (AI) technologies, such as machine learning (ML) algorithms and Large Language Models (LLMs), in social chatbots transforming friendship and love? This study investigates Replika, an app offering AI friends and/or lovers to users. Unlike most AI companion research grounded in Human-Machine Interaction (HMI) and interpersonal communication theories, this study employs the sociological concept of McDonaldization to interrogate broader social and cultural implications of Replika. I argue that McDonaldization offers a systematic framework to understand the fast friendship and fast love provided by social chatbots while accounting for its limits in addressing the personalization enabled by emerging AI technologies. To bridge the conceptual gap, I propose the term “Robotization of Love,” pointing to the merging of efficient, quantifiable, predictable, and controllable love and algorithmically personalized love. The Robotization of Love also underscores the growing significance of robotic elements in shaping our affection and sociality.

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人工智能聊天机器人总是向我调情，我是否应该回敬？从友谊的麦当劳化到爱情的机器人化

人工智能（AI）技术，如机器学习（ML）算法和大型语言模型（LLM），在社交聊天机器人中的应用如何改变友谊和爱情？本研究对 Replika 进行了调查，这是一款为用户提供人工智能朋友和/或恋人的应用程序。与大多数以人机交互（HMI）和人际沟通理论为基础的人工智能伴侣研究不同，本研究采用了麦当劳化（McDonaldization）这一社会学概念来探究 Replika 更广泛的社会和文化影响。我认为，"麦当劳化 "为理解社交聊天机器人提供的 "快速友谊 "和 "快速爱情 "提供了一个系统框架，同时也说明了它在解决新兴人工智能技术带来的个性化问题方面的局限性。为了弥补概念上的差距，我提出了 "爱情机器人化"（Robotization of Love）一词，意指高效、可量化、可预测、可控制的爱情与算法个性化爱情的融合。爱的机器人化 "还强调了机器人元素在塑造我们的感情和社会性方面日益重要的意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Social Media + Society COMMUNICATION-

CiteScore

9.20

自引率

3.80%

发文量

111

审稿时长

12 weeks

期刊介绍： Social Media + Society is an open access, peer-reviewed scholarly journal that focuses on the socio-cultural, political, psychological, historical, economic, legal and policy dimensions of social media in societies past, contemporary and future. We publish interdisciplinary work that draws from the social sciences, humanities and computational social sciences, reaches out to the arts and natural sciences, and we endorse mixed methods and methodologies. The journal is open to a diversity of theoretic paradigms and methodologies. The editorial vision of Social Media + Society draws inspiration from research on social media to outline a field of study poised to reflexively grow as social technologies evolve. We foster the open access of sharing of research on the social properties of media, as they manifest themselves through the uses people make of networked platforms past and present, digital and non. The journal presents a collaborative, open, and shared space, dedicated exclusively to the study of social media and their implications for societies. It facilitates state-of-the-art research on cutting-edge trends and allows scholars to focus and track trends specific to this field of study.