The gig economy's secret weapon: ChatGPT

IF 12.9 1区管理学 Q1 BUSINESS

Technological Forecasting and Social Change Pub Date : 2024-10-20 DOI:10.1016/j.techfore.2024.123808

Ali Nawaz Khan , Naseer Abbas Khan

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引用次数: 0

Abstract

ChatGPT has the potential to transform the gig economy by amplifying worker efficiency and productivity. This study aims to examine the effect of innovative use of ChatGPT on gig worker performance using a mediating role of gig worker attitudes towards ChatGPT. This study also aims to determine the moderating role of gig worker agility in the association between the innovative application of ChatGPT and gig worker performance. This study employed a time lag approach involving two time waves and the final sample for this study was 418 gig workers. The data was collected via an online survey that involved the use of questionnaires which were developed on a five point Likert scale. The findings of this study indicate that the innovative use of ChatGPT has a significant positive direct influence on gig worker attitudes towards ChatGPT use and further on the level of performance of the gig workers. The results further confirmed the mediation effect of gig worker attitudes towards ChatGPT. Moreover, gig workers' agility significantly moderated the relationship between innovative use of ChatGPT and gig worker performance. These insights have important implications for individuals and organizations looking to meet the challenges and opportunities of the gig economy.

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打工经济的秘密武器：ChatGPT

ChatGPT 有可能通过提高工人的效率和生产力来改变临时工经济。本研究旨在利用 "临时工 "对 ChatGPT 的态度这一中介作用，研究创新使用 ChatGPT 对 "临时工 "绩效的影响。本研究还旨在确定 "临时工 "的敏捷性在创新应用 ChatGPT 与 "临时工 "绩效之间的关联中的调节作用。本研究采用了时滞法，包括两个时间波，最终样本为 418 名临时工。数据是通过在线调查收集的，其中涉及使用五点李克特量表编制的问卷。研究结果表明，ChatGPT 的创新使用对临时工使用 ChatGPT 的态度有显著的正向直接影响，并进一步影响临时工的绩效水平。研究结果进一步证实了临时工对 ChatGPT 态度的中介效应。此外，临时工的敏捷性在很大程度上调节了创新使用 ChatGPT 与临时工绩效之间的关系。这些见解对希望迎接临时工经济的挑战和机遇的个人和组织具有重要意义。

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来源期刊

Technological Forecasting and Social Change Multiple-

CiteScore

21.30

自引率

10.80%

发文量

813

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