Guiding and engaging the audience: Visual metadiscourse in PowerPoint slides of Three Minute Thesis presentations

IF 3.2 1区文学 Q1 LINGUISTICS

English for Specific Purposes Pub Date : 2024-10-21 DOI:10.1016/j.esp.2024.10.003

Yuanyuan Ma, Feng Kevin Jiang

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引用次数: 0

Abstract

A compelling academic presentation extends beyond the mere linguistic strategies of the presenter. The effective use of diverse multimodal elements in the presentation slides also merits considerable attention. Therefore, this research explores the way presenters use visual components to turn passive listeners into active participants in the Three Minute Thesis (3MT) presentation. For this purpose, this study developed a framework to analyse visual metadiscourse based on Hyland's (2005) model of metadiscourse and visual grammar by Kress and van Leeuwen (2021), exploring the interactive and interactional functions of visual metadiscourse. The realization resources of each visual metadiscourse marker were identified based on 240 PowerPoint slides. This research emphasizes the critical role of visual metadiscourse for presenters in facilitating the guidance and engagement of a heterogeneous listener. The findings of this research could significantly contribute to improving visual literacy for researchers to cater to the need to design various digital genres in academic and professional settings.

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引导并吸引听众：三分钟论文演讲 PowerPoint 幻灯片中的视觉元话语

引人入胜的学术演讲不仅仅是演讲者的语言策略。在演讲幻灯片中有效使用各种多模态元素也值得高度重视。因此，本研究探讨了在三分钟论文（3MT）演讲中，演讲者如何利用视觉元素将被动的听众变成主动的参与者。为此，本研究以 Hyland（2005 年）的元话语模型和 Kress 和 van Leeuwen（2021 年）的视觉语法为基础，建立了一个分析视觉元话语的框架，探索视觉元话语的互动和交互功能。根据 240 张 PowerPoint 幻灯片，确定了每个视觉元话语标记的实现资源。这项研究强调了视觉元话语在促进引导和吸引异质听众方面对演讲者的关键作用。这项研究的结果将大大有助于提高研究人员的视觉素养，以满足在学术和专业环境中设计各种数字流派的需要。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

English for Specific Purposes LINGUISTICS-

CiteScore

5.70

自引率

8.00%

发文量

审稿时长

62 days

期刊介绍： English For Specific Purposes is an international peer-reviewed journal that welcomes submissions from across the world. Authors are encouraged to submit articles and research/discussion notes on topics relevant to the teaching and learning of discourse for specific communities: academic, occupational, or otherwise specialized. Topics such as the following may be treated from the perspective of English for specific purposes: second language acquisition in specialized contexts, needs assessment, curriculum development and evaluation, materials preparation, discourse analysis, descriptions of specialized varieties of English.