Crowdsourcing the Mitigation of disinformation and misinformation: The case of spontaneous community-based moderation on Reddit

Abstract

Community-based content moderation, an approach that utilises user-generated knowledge to shape the ranking and display of online content, is recognised as a potential tool in combating disinformation and misinformation. This study examines this phenomenon on Reddit, which employs a platform-wide content ranking system based on user upvotes and downvotes. By empowering users to influence content visibility, Reddit's system serves as a naturally occurring community moderation mechanism, providing an opportunity to analyse how users engage with this system. Focusing on discussions related to climate change, we observe that in this domain, low-credibility content is spontaneously moderated by Reddit users, although the magnitude of this effect varies across Subreddits. We also identify temporal fluctuations in content removal rates, indicating dynamic and context-dependent patterns influenced by platform policies and socio-political factors. These findings highlight the potential of community-based moderation in mitigating online false information, offering valuable insights for the development of robust social media moderation frameworks.