Foreign divestment of B2B service firms: Institutional unpredictability and digitalization institutions

IF 7.8 1区管理学 Q1 BUSINESS

Industrial Marketing Management Pub Date : 2024-10-28 DOI:10.1016/j.indmarman.2024.10.008

Ryan W. Tang , Hussain G. Rammal , S. Tamer Cavusgil

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引用次数: 0

Abstract

Despite the significance of institutions for the business-to-business (B2B) service sector in both the conventional and digital marketplaces, the impacts of ever-changing conventional institutions and newly emerged digitalization institutions on B2B service firms remain underexplored. Drawing on a dynamic view of institutional change, we hypothesize that B2B service firms' exposure to institutional unpredictability in the conventional marketplace drives their foreign divestment, a relationship further strengthened by digitalization institutions, including regulatory support for digitalization, favorable environments for digital business, and affordable digital infrastructure. Analyzing a sample of 261 B2B service firms from 56 home countries and their divestment activities in 132 foreign (host) countries between 2013 and 2016, we find supportive evidence for these hypotheses. Therefore, our study contributes novel findings about the impact of unpredictable institutions on B2B service firms' de-internationalization at the interface between conventional and digital regimes.

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B2B 服务公司的外国撤资：制度不可预测性与数字化机构

尽管传统市场和数字化市场中的制度对企业对企业（B2B）服务行业都很重要，但不断变化的传统制度和新出现的数字化制度对 B2B 服务公司的影响仍未得到充分探讨。根据制度变革的动态观点，我们假设 B2B 服务企业在传统市场中面临制度不可预测性的风险会促使其对外撤资，而数字化制度（包括对数字化的监管支持、有利于数字化业务的环境以及可负担的数字化基础设施）会进一步加强这种关系。通过分析来自 56 个母国的 261 家 B2B 服务公司样本，以及它们在 2013 年至 2016 年期间在 132 个外国（东道国）的撤资活动，我们发现了支持这些假设的证据。因此，我们的研究提供了关于不可预测的制度对B2B服务公司在传统制度与数字制度交接处去国际化的影响的新发现。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Industrial Marketing Management Multiple-

CiteScore

17.30

自引率

20.40%

发文量

255

期刊介绍： Industrial Marketing Management delivers theoretical, empirical, and case-based research tailored to the requirements of marketing scholars and practitioners engaged in industrial and business-to-business markets. With an editorial review board comprising prominent international scholars and practitioners, the journal ensures a harmonious blend of theory and practical applications in all articles. Scholars from North America, Europe, Australia/New Zealand, Asia, and various global regions contribute the latest findings to enhance the effectiveness and efficiency of industrial markets. This holistic approach keeps readers informed with the most timely data and contemporary insights essential for informed marketing decisions and strategies in global industrial and business-to-business markets.