Reference-dependence in multi-destination choice: A heterogeneous reference point perspective

IF 10.4 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Annals of Tourism Research Pub Date : 2024-10-02 DOI:10.1016/j.annals.2024.103845

Jinah Park , Richard T.R. Qiu , Xiaoying Jiao , Haiyan Song

引用次数: 0

Abstract

Destination choice in multi-destination trips is crucial for understanding tourists' preferences, predicting tourism demand and flow, and fostering collaborative opportunities between destinations. This study utilises prospect theory to examine how tourists select a stop within a multi-destination trip and to explore the role of other chosen stops' attributes as a reference point when tourists plan their itinerary. The results reveal dynamic perceptions of gains and losses relative to reference points that vary across individual characteristics and destination attributes. Additionally, heterogeneity is revealed in tourists' reference-dependent patterns, which can be categorised as immediate- and delayed-gratification reference dependencies. These findings contribute to the destination choice discourse by proposing new directions for comprehending tourists' heterogeneous reference dependencies and attitudes in sequential destination choices.

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多目的地选择中的参照依赖性：异质参考点视角

一程多站旅行中的目的地选择对于了解游客偏好、预测旅游需求和流量以及促进目的地之间的合作机会至关重要。本研究利用前景理论研究了游客如何在一程多站旅行中选择一站，并探讨了游客在规划行程时将其他所选站点的属性作为参考点的作用。研究结果表明，不同的个人特征和目的地属性会对相对于参考点的收益和损失产生不同的动态感知。此外，游客的参考依赖模式也存在异质性，可分为即时满足参考依赖和延迟满足参考依赖。这些发现为理解游客在顺序目的地选择中的异质性参考依赖和态度提出了新的方向，从而为目的地选择的讨论做出了贡献。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Annals of Tourism Research Multiple-

CiteScore

19.10

自引率

9.10%

发文量

135

审稿时长

42 days

期刊介绍： The Annals of Tourism Research is a scholarly journal that focuses on academic perspectives related to tourism. The journal defines tourism as a global economic activity that involves travel behavior, management and marketing activities of service industries catering to consumer demand, the effects of tourism on communities, and policy and governance at local, national, and international levels. While the journal aims to strike a balance between theory and application, its primary focus is on developing theoretical constructs that bridge the gap between business and the social and behavioral sciences. The disciplinary areas covered in the journal include, but are not limited to, service industries management, marketing science, consumer marketing, decision-making and behavior, business ethics, economics and forecasting, environment, geography and development, education and knowledge development, political science and administration, consumer-focused psychology, and anthropology and sociology.