Beyond connectivity: Artificial intelligence and the internationalisation of digital firms

IF 5.7 2区管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE

Information and Organization Pub Date : 2024-10-02 DOI:10.1016/j.infoandorg.2024.100538

José F.P. dos Santos , Peter J. Williamson

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引用次数: 0

Abstract

With the rapid development of artificial intelligence/machine learning technologies (AI/ML) it is now opportune to consider the potential for these technologies to create new strategies for internationalisation. In this paper we examine the implications of deploying AI technologies on the internationalisation process of firms. We show how firms can create digital interactions from which information about individual's revealed preferences can be imputed. The use of this information by a proprietary AI model, rather than using FDI designed to learn about the characteristics of country markets as proxies to predict the general behaviour of consumers located there, provides a new, country-agnostic way to enter foreign markets and adapt to differences among consumers based on segments of one. AI can, therefore, enable born-digital firms, and potentially other businesses where digitalisation can play a role, to build new kinds of competitive advantages based on data network effects. We illustrate these theoretical propositions with reference to value-creation activities of the short-video streaming born-digital TikTok.

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超越连接：人工智能与数字企业的国际化

随着人工智能/机器学习技术（AI/ML）的飞速发展，现在正是考虑这些技术为国际化创造新战略的潜力的好时机。在本文中，我们将探讨部署人工智能技术对企业国际化进程的影响。我们展示了企业如何创建数字互动，并从中推测出个人的显性偏好信息。专有的人工智能模型利用这些信息，而不是利用旨在了解国家市场特征的外国直接投资作为预测当地消费者一般行为的替代物，为进入外国市场并适应基于细分市场的消费者之间的差异提供了一种全新的、与国家无关的方法。因此，人工智能能让天生数字化的企业，以及其他数字化能发挥作用的潜在企业，在数据网络效应的基础上建立新型竞争优势。我们将以短视频流媒体天生数码 TikTok 的价值创造活动为例来说明这些理论命题。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Information and Organization Multiple-

CiteScore

11.20

自引率

1.60%

发文量

期刊介绍： Advances in information and communication technologies are associated with a wide and increasing range of social consequences, which are experienced by individuals, work groups, organizations, interorganizational networks, and societies at large. Information technologies are implicated in all industries and in public as well as private enterprises. Understanding the relationships between information technologies and social organization is an increasingly important and urgent social and scholarly concern in many disciplinary fields.Information and Organization seeks to publish original scholarly articles on the relationships between information technologies and social organization. It seeks a scholarly understanding that is based on empirical research and relevant theory.