The Impact of Sports Tourism Motivation on Tourist Loyalty: The Chain Mediation Effect of Experience Quality and Tourist Satisfaction

IF 5.4 3区材料科学 Q2 CHEMISTRY, PHYSICAL

ACS Applied Energy Materials Pub Date : 2024-10-06 DOI:10.1002/jtr.2769

Yiran Deng, Xianliang Wang, Chao Ma

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Abstract

This study adopts the perspective of the social exchange theory and S-O-R theory, taking the emotional bond formed between tourists and the tourism destination through interaction as a starting point. It introduces experience quality and tourist satisfaction to construct a chain mediation model of “tourist motivation—experience quality—tourist satisfaction—tourist loyalty” in the context of sports tourism. A total of 497 valid samples were collected for the study, and the hypotheses proposed were tested using AMOS 24 software. The research results indicate that sports tourism motivation, experience quality, and tourist satisfaction all have significant positive effects on tourist loyalty. Experience quality and tourist satisfaction have both independent and chain mediation effects between sports tourism motivation and tourist satisfaction. Finally, this paper discusses the implications of the research findings for theory and practice, the limitations of the study, and future research directions.

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体育旅游动机对游客忠诚度的影响：体验质量与游客满意度的连锁中介效应

本研究从社会交换理论和 S-O-R 理论的视角出发，以游客与旅游目的地之间通过互动形成的情感纽带为切入点，引入体验质量和游客满意度，构建了体育旅游中 "游客动机-体验质量-游客满意度-游客忠诚度 "的链式中介模型。在体育旅游背景下，引入体验质量和游客满意度，构建 "游客动机-体验质量-游客满意度-游客忠诚度 "的链式中介模型。研究共收集了 497 个有效样本，并利用 AMOS 24 软件对提出的假设进行了检验。研究结果表明，体育旅游动机、体验质量和游客满意度都对游客忠诚度有显著的正向影响。体验质量和游客满意度在体育旅游动机和游客满意度之间具有独立中介效应和连锁中介效应。最后，本文讨论了研究结果对理论和实践的影响、研究的局限性以及未来的研究方向。

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来源期刊

ACS Applied Energy Materials Materials Science-Materials Chemistry

CiteScore

10.30

自引率

6.20%

发文量

1368

期刊介绍： ACS Applied Energy Materials is an interdisciplinary journal publishing original research covering all aspects of materials, engineering, chemistry, physics and biology relevant to energy conversion and storage. The journal is devoted to reports of new and original experimental and theoretical research of an applied nature that integrate knowledge in the areas of materials, engineering, physics, bioscience, and chemistry into important energy applications.