{"title":"Algorithms in the marketplace: An empirical analysis of automated pricing in e-commerce","authors":"","doi":"10.1016/j.infoecopol.2024.101111","DOIUrl":null,"url":null,"abstract":"<div><div>We analyze algorithmic pricing on the largest online marketplace in the Netherlands and Belgium. Based on two months of pricing data for around 2800 products, we find no significant correlation between the use of algorithms and an increase in prices of the Buy Box (the most prominently displayed offer for a product). We document that the presence of an algorithmic seller in monopoly markets goes hand-in-hand with lower prices. This effect is likely due to algorithms correcting excessively high human-set prices. We describe several characteristic algorithmic pricing patterns. While some of these pricing patterns are consistent with algorithmic collusion, such practice appears to be a fringe phenomenon. Overall, our findings call for careful policy with respect to pricing algorithms that remains alert to the possibility of algorithmic collusion but recognizes that pricing algorithms may benefit consumers.</div></div>","PeriodicalId":47029,"journal":{"name":"Information Economics and Policy","volume":null,"pages":null},"PeriodicalIF":4.5000,"publicationDate":"2024-09-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Information Economics and Policy","FirstCategoryId":"96","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0167624524000337","RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"ECONOMICS","Score":null,"Total":0}
引用次数: 0
Abstract
We analyze algorithmic pricing on the largest online marketplace in the Netherlands and Belgium. Based on two months of pricing data for around 2800 products, we find no significant correlation between the use of algorithms and an increase in prices of the Buy Box (the most prominently displayed offer for a product). We document that the presence of an algorithmic seller in monopoly markets goes hand-in-hand with lower prices. This effect is likely due to algorithms correcting excessively high human-set prices. We describe several characteristic algorithmic pricing patterns. While some of these pricing patterns are consistent with algorithmic collusion, such practice appears to be a fringe phenomenon. Overall, our findings call for careful policy with respect to pricing algorithms that remains alert to the possibility of algorithmic collusion but recognizes that pricing algorithms may benefit consumers.
期刊介绍:
IEP is an international journal that aims to publish peer-reviewed policy-oriented research about the production, distribution and use of information, including these subjects: the economics of the telecommunications, mass media, and other information industries, the economics of innovation and intellectual property, the role of information in economic development, and the role of information and information technology in the functioning of markets. The purpose of the journal is to provide an interdisciplinary and international forum for theoretical and empirical research that addresses the needs of other researchers, government, and professionals who are involved in the policy-making process. IEP publishes research papers, short contributions, and surveys.