New ways for carsharing – Can mobility as a service boost carsharing?

Abstract

Mobility as a Service is a potential game changer in the transition from individual motorized to sustainable and multimodal mobility in urban areas. These innovative concepts are an opportunity for existing forms of sustainable mobility to reach a broader user base and extend their service offerings. Although there are some practical examples of carsharing applications in such concepts, there is a lack of data-driven research about Mobility as a Service in practice and, above all, findings about the influence on usage behavior within such systems. We analyze usage data of the “Mobil-Flat”, a subscription-based mobility offer that integrates carsharing, public transportation, and bike sharing into a single service in a medium-sized German city, to determine the impact of Mobility as a Service on carsharing use. This results in a structured overview of the business model and the implications of such concepts on user behavior and acceptance in the context of carsharing, based on a real-world dataset.