{"title":"How to deliver gender diversity education to men: Training algorithms to the rescue","authors":"Radostina K. Purvanova, Andrew Bryant","doi":"10.1111/apps.12571","DOIUrl":null,"url":null,"abstract":"<p>Gender diversity training is typically provided to mix-gender audiences. This one-size-fits-all approach may be suboptimal because information about gender bias and inequity is often received differently along gender lines: men are less likely than women to believe it. We argue for tailoring gender diversity training via implementing segmentation and tailoring algorithms in training systems. To develop our theorizing, we integrate a learner-centric approach to diversity training with principles of jiu jitsu persuasion theory. This leads us to test a new approach to diversity training that involves dynamic adaptation and tailoring the training to learners. Specifically, we first identify two distinct segments of men—believers and skeptics—and develop a user-friendly segmentation algorithm that segments men, in real time, using only five items (Study 1). We then use the algorithm to assign segments of men trainees to tailored or non-tailored training and show that presenting skeptic men with a tailored message improves training reactions and increases intentions to support gender diversity efforts (Study 2). Thus, we show that dynamic adaptation and tailoring successfully explain training outcomes, particularly for trainees who are skeptical of the diversity message. Practically, our study demonstrates the functionality and value of segmentation algorithms for organizations' training systems.</p>","PeriodicalId":48289,"journal":{"name":"Applied Psychology-An International Review-Psychologie Appliquee-Revue Internationale","volume":"74 1","pages":""},"PeriodicalIF":4.9000,"publicationDate":"2024-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Applied Psychology-An International Review-Psychologie Appliquee-Revue Internationale","FirstCategoryId":"102","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1111/apps.12571","RegionNum":2,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"PSYCHOLOGY, APPLIED","Score":null,"Total":0}
引用次数: 0
Abstract
Gender diversity training is typically provided to mix-gender audiences. This one-size-fits-all approach may be suboptimal because information about gender bias and inequity is often received differently along gender lines: men are less likely than women to believe it. We argue for tailoring gender diversity training via implementing segmentation and tailoring algorithms in training systems. To develop our theorizing, we integrate a learner-centric approach to diversity training with principles of jiu jitsu persuasion theory. This leads us to test a new approach to diversity training that involves dynamic adaptation and tailoring the training to learners. Specifically, we first identify two distinct segments of men—believers and skeptics—and develop a user-friendly segmentation algorithm that segments men, in real time, using only five items (Study 1). We then use the algorithm to assign segments of men trainees to tailored or non-tailored training and show that presenting skeptic men with a tailored message improves training reactions and increases intentions to support gender diversity efforts (Study 2). Thus, we show that dynamic adaptation and tailoring successfully explain training outcomes, particularly for trainees who are skeptical of the diversity message. Practically, our study demonstrates the functionality and value of segmentation algorithms for organizations' training systems.
期刊介绍:
"Applied Psychology: An International Review" is the esteemed official journal of the International Association of Applied Psychology (IAAP), a venerable organization established in 1920 that unites scholars and practitioners in the field of applied psychology. This peer-reviewed journal serves as a global platform for the scholarly exchange of research findings within the diverse domain of applied psychology.
The journal embraces a wide array of topics within applied psychology, including organizational, cross-cultural, educational, health, counseling, environmental, traffic, and sport psychology. It particularly encourages submissions that enhance the understanding of psychological processes in various applied settings and studies that explore the impact of different national and cultural contexts on psychological phenomena.