Populist alone, but harmless together? Analysing inter- and transnational populism of EP parties ID and ECR on Facebook

IF 1.8 2区文学 Q2 COMMUNICATION

European Journal of Communication Pub Date : 2024-09-14 DOI:10.1177/02673231241271905

Yannik Peters, Jakob Schlußmeier

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Abstract

Right-wing populist parties are highly successful in online communication and have made electoral gains in a wide range of European countries. In the European Parliament, until the recent European elections in 2024, the majority of them were distributed between the two party alliances and parliamentary groups Identity and Democracy (ID) and European Conservatives and Reformists (ECR). To analyse their communicative strategies, we collected all Facebook posts of the party and parliamentary group accounts of ID and ECR ( N = 616) within one year (08/21–08/22). Subsequently, structural topic modelling (STM), sentiment analysis and manual content analysis were applied to determine their communication strategies. Overall, the results indicate that ECR and ID are communicating rather moderately online. However, while ECR differs significantly from its national member parties, ID seems to reproduce right-wing populist narratives. Overall, this paper argues for a stronger focus on European party alliances, not only national parties, when researching right-wing populist communication in the EU.

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单打独斗是民粹主义，联合起来就无伤大雅？分析欧洲议会政党 ID 和 ECR 在 Facebook 上的跨国民粹主义

右翼民粹主义政党在网络传播方面取得了巨大成功，并在众多欧洲国家的选举中取得了胜利。在欧洲议会中，直到最近的 2024 年欧洲大选，他们中的大多数人都分布在身份与民主（ID）和欧洲保守与改革派（ECR）这两个政党联盟和议会党团中。为了分析它们的传播策略，我们收集了一年内（08/21-08/22）ID 和 ECR 的政党和议会党团账户在 Facebook 上的所有帖子（N = 616）。随后，我们采用结构主题模型（STM）、情感分析和人工内容分析来确定他们的传播策略。总体而言，研究结果表明，ECR 和 ID 的在线交流程度相当一般。然而，虽然 ECR 与其国家成员党有很大不同，但 ID 似乎在复制右翼民粹主义的叙事。总之，本文认为在研究欧盟右翼民粹主义传播时，应更多地关注欧洲政党联盟，而不仅仅是国家政党。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

European Journal of Communication COMMUNICATION-

CiteScore

6.40

自引率

0.00%

发文量

期刊介绍： The European Journal of Communication is interested in communication research and theory in all its diversity, and seeks to reflect and encourage the variety of intellectual traditions in the field and to promote dialogue between them. The Journal reflects the international character of communication scholarship and is addressed to a global scholarly community. Rigorously peer-reviewed, it publishes the best of research on communications and media, either by European scholars or of particular interest to them.