Beyond the big screen: secondary channel releases and their impact on the theatrical market

IF 1.9 2区经济学 Q2 ECONOMICS

Journal of Cultural Economics Pub Date : 2024-09-18 DOI:10.1007/s10824-024-09522-0

Danielle Brennan, Kyle D. S. Maclean, Mercedes Sanchez

引用次数: 0

Abstract

Ninety-day exclusive theatrical windows have been threatened by the age of streaming and the COVID-19 pandemic. Some studios have adopted earlier secondary release strategies, leading to conflicts with talent. However, the extent to which this has impacted box office performance remains unclear. Using a two-stage difference-in-difference analysis, we show that when a film is made available on a secondary channel, it is shown in fewer theatres and has a lower theatrical gross. An event study suggests that the impact increases, the longer the film remains available on a secondary channel. We discuss the implications for both distributors and exhibitors.

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大银幕之外：二级渠道发行及其对影院市场的影响

流媒体时代的到来和 COVID-19 的流行，使为期 90 天的独家影院窗口期受到了威胁。一些电影公司采取了提前二次上映的策略，从而导致了与人才的冲突。然而，这在多大程度上影响了票房表现仍不清楚。通过两阶段差分分析，我们发现，当一部影片在二级渠道上映时，它的上映影院数量会减少，总票房也会降低。一项事件研究表明，电影在二级渠道上映的时间越长，影响就越大。我们将讨论这对发行商和放映商的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Cultural Economics ECONOMICS-

CiteScore

5.20

自引率

18.50%

发文量

期刊介绍： Cultural economics is the application of economic analysis to all of the creative and performing arts, the heritage and cultural industries, whether publicly or privately owned. It is concerned with the economic organization of the cultural sector and with the behavior of producers, consumers and governments in that sector. The subject includes a range of approaches, mainstream and radical, neoclassical, welfare economics, public policy and institutional economics. The editors and editorial board of the Journal of Cultural Economics seek to attract the attention of the economics profession to this branch of economics, as well as those in related disciplines and arts practitioners with an interest in economic issues. The Journal of Cultural Economics publishes original papers that deal with the theoretical development of cultural economics as a subject, the application of economic analysis and econometrics to the field of culture, and with the economic aspects of cultural policy. Besides full-length papers, short papers and book reviews are also published.Officially cited as: J Cult Econ