Sustainable consumption behavior among Bahraini young female consumers

IF 2.9 Q2 MANAGEMENT
Arpita Anshu Mehrotra, Debashish Sengupta, Charbel M. El Khoury, Farah Arkadan
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引用次数: 0

Abstract

Purpose

Understanding behavior toward sustainable consumption remains among the most challenging contemporary topics and requires continual investigation. The aim of this paper is to explore young Bahraini women’s level of awareness of sustainable consumption while also considering their attitudes, motivations and behavior as key elements in the study.

Design/methodology/approach

A qualitative approach was used to collect the data. More specifically, 46 semi-structured interviews with young Bahraini women took place and the results were produced using thematic analysis.

Findings

Results reveal that consumers’ awareness levels toward sustainable consumption have been growing but awareness remains variable among consumers. In turn, motivation toward supporting sustainability is more associated with environmental reasons than cultural or economic ones. The attitude toward sustainable consumption is generally positive among young consumers. Moreover, sustainable consumption has been found to be present through various means in the purchase decisions of young Bahraini women.

Originality/value

This study exclusively explores the awareness levels of young Bahraini women regarding sustainable consumption with a focus on the elements of the behavioral process, namely, “awareness, attitude, motivation, and behavior”, as central research pillars.

巴林年轻女性消费者的可持续消费行为
目的 对可持续消费行为的理解仍然是当代最具挑战性的课题之一,需要不断进行研究。本文旨在探讨巴林年轻女性对可持续消费的认识水平,同时将她们的态度、动机和行为作为研究的关键要素。具体而言,对巴林年轻女性进行了 46 次半结构式访谈,并使用主题分析法得出结果。反过来,支持可持续发展的动机更多地与环境原因有关,而不是文化或经济原因。年轻消费者对可持续消费的态度普遍积极。原创性/价值 本研究专门探讨了巴林年轻女性对可持续消费的认识水平,重点关注作为核心研究支柱 的行为过程要素,即 "认识、态度、动机和行为"。
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来源期刊
CiteScore
7.30
自引率
6.20%
发文量
65
期刊介绍: The Social Responsibility Journal, the official journal of the Social Responsibility Research Network, is interdisciplinary in its scope and encourages submissions from any discipline or any part of the world which addresses any element of the journal''s aims. The journal encompasses the full range of theoretical, methodological and substantive debates in the area of social responsibility. Contributions which address the link between different disciplines and / or implications for societal, organisational or individual behavior are especially encouraged. The journal publishes theoretical and empirical papers, speculative essays and review articles. The journal also publishes special themed issues under the guidance of a guest editor. Coverage: Accountability and accounting- Issues concerning sustainability- Economy and finance- Governance- Stakeholder interactions- Ecology and environment- Corporate activity and behaviour- Ethics and morality- Governmental and trans-governmental regulation- Globalisation and disintermediation- Individuals and corporate citizenship- Transparency and disclosure- Consumption and its consequences- Corporate and other forms of organization
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