How language framing shapes the perception of social norms

Abstract

Language plays a crucial role in the transmission of social norms. The way language is used, referred to as language framing, shapes perceptions of social norms. This review synthesizes recent research from various fields to explore the mechanisms through which language framing influences social norm perception. We highlight five key mechanisms: attention redirection, context-specific pragmatic inference, point-of-reference alteration, trustworthiness and credibility judgment, and emotion elicitation. We underscore the need to understand how these mechanisms interact with each other and the necessity for a comprehensive model that integrates linguistic processes into social norm perceptions. Such a model would enhance our ability to craft effective communication strategies aimed at promoting positive behavior and driving social changes.