Beyond deliberate self-control: Habits automatically achieve long-term goals

Abstract

Habits are often beneficial to goal pursuit. They reduce the need for self-control by automating behavior, thereby streamlining decision-making and decreasing temptations and motivational interference. Given that habits outsource behavioral control to the environment, stable performance contexts are critical for habit formation and performance. However, when goals change, unwanted habit memories still persist. Then, the automaticity of habit impedes goal pursuit. Although unwanted habits cannot easily be changed by exerting self-control, altering the performance context and reward structure are more effective. In sum, the article challenges traditional views on deliberate self-control and offers a new perspective on achieving long-term goals through habit formation.