{"title":"Campaigning to Gen Z: What's the Downside?","authors":"Scott Wich","doi":"10.1002/mare.31116","DOIUrl":null,"url":null,"abstract":"<p>Most business decisions, at least those that are well considered, involve some form of cost-benefit analysis. Without unlimited resources, we all know that many initiatives are prioritized based on numerous criteria: What will it cost? How much time will it take? How many resources will need to be devoted? What's the upside? What's wrong with holding off for a period of time?</p>","PeriodicalId":100883,"journal":{"name":"Management Report for Nonunion Organizations","volume":"47 10","pages":"3-4"},"PeriodicalIF":0.0000,"publicationDate":"2024-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Management Report for Nonunion Organizations","FirstCategoryId":"1085","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1002/mare.31116","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Most business decisions, at least those that are well considered, involve some form of cost-benefit analysis. Without unlimited resources, we all know that many initiatives are prioritized based on numerous criteria: What will it cost? How much time will it take? How many resources will need to be devoted? What's the upside? What's wrong with holding off for a period of time?
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