Digital placemaking and its discontents: Exploring practices, power relations, and socio-spatial dynamics in Salzburg’s ‘Andräviertel’

IF 2.4 2区 文学 Q1 COMMUNICATION
Helena Atteneder, Christine Lohmeier
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Abstract

Recent research on digital placemaking shows that digital media, especially those that have a direct or indirect spatial reference, can alter belonging and attachment to space and place and can thus create a spatial identity. Emerging digital practices evolve the practice of placemaking and refer to space as a nexus of experiences, online and physical components. This is created by people perceiving urban space differently through digital media and appropriating it according to media affordances and their needs and preferences. At the same time, digital placemaking is not necessarily community-driven, nor does it always lead to an increased quality of life for all people equally, but rather encompasses changing power relations and can even reinforce existing inequalities. Using the example of the ‘Andräviertel’ neighbourhood in Salzburg, Austria, we explore which practices of digital placemaking can be identified, and how and by whom these practices are used purposefully and consciously to shape the neighbourhood and its identity. Employing a multi-method approach that includes semi-structured interviews, a hashtag analysis and the examination of digital platforms, three levels of practices were identified (reflecting upon one’s own practices, representations of the practices, judgements about the practices of others). The results show that there is a conscious and deliberate demarcation of the Andräviertel from other neighbourhoods in the city. Furthermore, we found resistance to excessive digital practices with a clear preference for face-to-face networks.
数字场所营造及其不满:探索萨尔茨堡 "Andräviertel "的实践、权力关系和社会空间动态
最近关于数字空间营造的研究表明,数字媒体,特别是那些有直接或间接空间参照的数字媒体,可以改变对空间和地点的归属和依恋,从而创造空间身份。新兴的数字实践发展了场所营造的实践,并将空间视为体验、在线和实体组成部分的纽带。人们通过数字媒体以不同的方式感知城市空间,并根据媒体的承受能力、自己的需求和偏好对其加以利用。与此同时,数字空间营造并不一定是由社区驱动的,也并不总是能平等地提高所有人的生活质量,而是包含了权力关系的变化,甚至会强化现有的不平等。我们以奥地利萨尔茨堡的 "Andräviertel "街区为例,探讨了哪些数字地方营造实践可以被识别出来,以及这些实践是如何和由谁有目的、有意识地用于塑造街区及其特征的。我们采用多种方法,包括半结构式访谈、标签分析和数字平台检查,确定了三个层次的实践(对自身实践的反思、对实践的表述、对他人实践的判断)。结果表明,人们有意识地将 Andräviertel 与城市其他街区区分开来。此外,我们还发现,人们抵制过多的数字化实践,并明显倾向于面对面的网络。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
5.80
自引率
7.10%
发文量
98
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