(In)visibilising diversity on national streaming platforms in France and Norway: A quantitative and qualitative visual analysis of thumbnails

IF 2.4 2区 文学 Q1 COMMUNICATION
Maud Ceuterick, Marine Malet
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引用次数: 0

Abstract

In the film and television industry, many social movements as #MeToo, #BuryYourGay or #BlackLivesMatter have highlighted the necessity of better representations of marginalised communities on and off screen. As diversity and inclusion have become major issues in contemporary societies, video-on-demand (VOD) platforms have publicly committed to diversify representation in the films and series they produce and distribute. This article investigates how streaming platforms with different commercial or public interests and in different national contexts understand and promote diversity and inclusion through the analysis of paratext. Focussing on the visual analysis of thumbnails, we compare the French and Norwegian national public platforms (France TV and NRK TV) with the most popular commercial national platforms in each country (Canal + Series in France and Viaplay in Norway). The visibility and invisibility of gender, race, sexuality and (dis)ability on TV series’ thumbnails reveal certain national and platforms’ social, cultural and political values. By using mixed quantitative and qualitative methods including interviews conducted with industry professionals, we aim to highlight the impact of streaming platforms’ promotional practices on the (in)visibility of diversity.
(法国和挪威国家流媒体平台多样性的(不)可视化:对缩略图的定量和定性视觉分析
在电影和电视行业,许多社会运动,如 #MeToo、#BuryYourGay 或 #BlackLivesMatter 都强调了在银幕内外更好地表现边缘化群体的必要性。由于多样性和包容性已成为当代社会的主要问题,视频点播(VOD)平台已公开承诺在其制作和发行的电影和剧集中体现多元化。本文通过对副文本的分析,探讨了在不同国家背景下,具有不同商业或公共利益的流媒体平台是如何理解和促进多样性与包容性的。我们以缩略图的视觉分析为重点,比较了法国和挪威的国家公共平台(法国电视和NRK电视)与各国最受欢迎的国家商业平台(法国的Canal + Series和挪威的Viaplay)。性别、种族、性和(能力)在电视剧缩略图中的可见性和不可见性揭示了某些国家和平台的社会、文化和政治价值观。通过混合使用定量和定性方法(包括对行业专业人士的访谈),我们旨在强调流媒体平台的宣传行为对多样性(不)可见性的影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
5.80
自引率
7.10%
发文量
98
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