Certified data chats for future used car markets

IF 7.1 3区 管理学 Q1 BUSINESS
Andreas Engelmann, Gerhard Schwabe
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Abstract

Used car market platforms are interested in extending their offering from information provision to the whole customer journey. Providing certified data on the car’s state and history enables this extension by eliminating the need to physically inspect the car before buying it. Hence, communication and negotiations can move entirely to a used car platform to cover the entire value chain. How can such a market communication be designed when certified data come into play? This study designs and develops a certified data chat for the selective and controlled exchange of blockchain-based certified data in used car negotiations. An experimental market game is played with students to evaluate the usefulness of the chat. The study contributes to the augmentation of market communication with valuable and sensitive data exchange and demonstrates what a key component of a future used car market can look like. It offers three design principles and insight into why certified data chats are useful.

Abstract Image

未来二手车市场的认证数据聊天
二手车市场平台希望将其服务范围从信息提供扩展到整个客户旅程。提供有关汽车状况和历史的认证数据,可以消除购买前实际检查汽车的需要,从而实现这一延伸。因此,沟通和谈判可以完全转移到二手车平台,以覆盖整个价值链。当认证数据发挥作用时,如何设计这样的市场交流?本研究设计并开发了一种认证数据聊天工具,用于在二手车谈判中选择性地、可控地交换基于区块链的认证数据。与学生进行了一场实验性市场游戏,以评估该聊天工具的实用性。该研究有助于通过有价值和敏感的数据交换来增强市场交流,并展示了未来二手车市场的一个重要组成部分。它提出了三条设计原则,并深入探讨了认证数据聊天有用的原因。
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来源期刊
Electronic Markets
Electronic Markets Multiple-
CiteScore
14.80
自引率
15.30%
发文量
85
期刊介绍: Electronic Markets (EM) stands as a premier academic journal providing a dynamic platform for research into various forms of networked business. Recognizing the pivotal role of information and communication technology (ICT), EM delves into how ICT transforms the interactions between organizations and customers across diverse domains such as social networks, electronic commerce, supply chain management, and customer relationship management. Electronic markets, in essence, encompass the realms of networked business where multiple suppliers and customers engage in economic transactions within single or multiple tiers of economic value chains. This broad concept encompasses various forms, including allocation platforms with dynamic price discovery mechanisms, fostering atomistic relationships. Notable examples originate from financial markets (e.g., CBOT, XETRA) and energy markets (e.g., EEX, ICE). Join us in exploring the multifaceted landscape of electronic markets and their transformative impact on business interactions and dynamics.
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